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Xiaomi Plans To Increase Its Offline Reach In The Indian Market

The smartphone maker, Xiaomi has taken this decision in order to surge the sales
BY BEx Bureau
BusinessEx
Mar 16, 2019

The Chinese smartphone company, Xiaomi decides to increase its offline presence in India. The move is taken in order to surge the sales, as reported by the Indian daily news, The Economic Times.

The smartphone company decides to increase its several retail formats in the country. In accord with its plans, the flagship stores of Xiaomi will reach up to 100 whereas small-sized Xiaomi Mi stores will be established up to 1000 in rural regions of India.

More so, the smartphone maker seeks to partner programme to increase its presence in multi-brand stores, said the companys spokesperson, as reported by the Indian daily news, The Economic Times.

Presently, there are 500 Mi stores, 4000 partner stores and 50 home stores of Xiaomi in India.

2019 will also witness a more ambitious retail expansion of our offline channel to extend support for newer categories such as Mi LED TVs. In smartphones, Xiaomi is the second largest brand in the offline market with nearly 18% market share as of January GFK smartphone tracker, said Xiaomis spokesperson.

Samsung, a competitor of Xiaomi aces in the offline smartphone sales though, it is the second largest smartphone company in India.

The spokesperson of Xiaomi said that offline sales have helped the Chinese smartphone maker to grow by 40 times. At present, the offline sales comprise plus 30 per cent share in the total smartphone sales, as reported by the Indian daily news, The Economic Times.

Xiaomi has an extremely lean offline model, and we continue to spend minimal dollars on marketing and operational costs which include running interesting promotional schemes. However, with the scale of offline sales becoming bigger, investments in offline will accordingly grow, said Xiaomi.

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