Trell, a mobile-first video blogging app, has raised $1.25 million (Rs 8.58 crore) in its seed round of funding led by early-stage venture capital firms Singapore-based BeeNext and Mumbai-based WEH Ventures, a company statement said.
Bengaluru-based Sprout Venture Partners also participated in the round. Individual investors such as Google India managing director Rajan Anandan, Shaadi.com founder Anupam Mittal and other undisclosed high-net-worth individuals also put in money, the statement said.
Existing investors had also invested in the startup, including Aprameya Radhakrishna, founder of TaxiForSure; Nirav Choksi, chief executive of supply chain finance tech firm CredAble; Shanti Mohan, CEO of deals platform LetsVenture; Nitin Gupta, CEO of Ola Money and founder of payments firm PayU India; and Amit Lakhotia, former vice president of business at Indonesian e-commerce firm Tokopedia among others. In March 2017, Trell had raised $250,000 from them.
Run by Trell Experiences Pvt. Ltd, the startup will use the funds to expand and strengthen its team in product, technology and data science, the statement added.
We believe that visual content is the new normal and can be used to reimagine the travel and experiences segment, Deepak Gupta, founding partner at WEH Ventures stated.