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US-based Bluecore acquires retail tech startup Betaout

After the acquisition, Bluecore will expand its footprint in the Indian e-commerce market by establishing an innovation and engineering hub 'Bluecore India'.
BY BEx Bureau
Oct 26, 2018

Bluecore, a New York-based retail tech marketing company, has acquired Noida-based retail tech startup Betaout for an undisclosed amount. This acquisition marks Bluecore's foray into the Indian e-commerce market.

After the acquisition, Bluecorewill expand its footprint in the Indian e-commerce market by establishingan innovation and engineering hub 'Bluecore India'.

Fayez Mohamood, Chief Executive and Co-founder of Bluecore, said, "Betaout brings expertise in channels beyond email, like Facebook, onsite, mobile push, SMS, that are critical to the future of the retail marketing tech stack. We are honored to welcome the team to Bluecore and work as one toward our common goal of creating a unified retail experience their customers while driving more performance with less effort for the brands."

As part of the transaction, Betaout Co-founders Ankit Maheshwari, Arjun Maheshwari, Raghubir Thakur and Nandini Rathi will join Bluecore to head its India and Asia-Pacific operations. While Mayank Dhingra, another co-founder of Betaout, will be exiting the company.

Ankit Maheshwari said, "While Malaysia, Indonesia and India are our strong markets, we just launched our operations in the United Kingdom (UK)."

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