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TVS Motor ties up with Torino Motors for entering Mexican market

In the first year of the partnership, Torino Motors will open 40 exclusive stores for TVS Motor in Mexico.
BY BEx Bureau
BusinessEx
Sep 21, 2018

TVS Motor, one of the leading two-wheeler and three-wheeler exporter in India, has tied up with Torino Motors, a subsidiary of Groupo Autofin, for the Mexican region.

In the first year of the partnership, Torino Motors will open 40 exclusive stores for TVS Motor in Mexico for the distribution of two-wheelers. It will be distributing the vast range of TVS two-wheelers.

Torino Motors specialises in automobile and retail finance. Having over 40 years of experience in the region, the company is distributing to more than 60 countries.

R Dilip, Senior Vice President of International Business, TVS Motor Company, said, "We look forward to the market knowledge that they will bring on board. Their insights will allow us to personalise our offerings to suit the customers of Mexico and their vast network of distribution will ensure maximum reach in the country."

Jorge Garcia, Chief Executive Officer of Torino Motors, said, "The range of offerings provided by TVS is very well-suited for the local Mexican commuters. We are confident that this association will be very successful."

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