Times Internet (TIL), a Times Group company, on Wednesday confirmed the acquisition of the worlds largest local video platform MX Player, which will help it gain a strong foothold in Indias booming video OTT space.
MX Player, currently installed on over 500 million devices globally, will compete with the likes of Amazon Prime Video,Netflix, Hotstar and Voot with thousands of hours of premium and exclusive content from leading content producers and publishers around the world.
MX Player has been consistently ranked among the top 10 Android apps since 2012. It will be made available across Android,iOS, web and other smart platforms. TIL CEO Gautam Sinha said, With over 400 million internet users in India, India presents one of the biggest digital entertainment opportunities in the world. And yet today, most content available is either user-generated or repurposed from broadcast television. We are building a content experience with the quality of mainstream media, but designed specially and exclusively for Indian millennials that are digital-first.
MX Player will revolutionise digital entertainment in India. Our audience wants premium entertainment content, built for Indias youth, in their language, with compelling stories and movie-quality production, said Karan Bedi, CEO of MX Player. With our experienced team of storytellers, an exceptional technology product, and the support of the Times Group, we will play a vital role in transforming the sector and create new milestones in Indian content.