Infotech firm Tata Consultancy Services (TCS) has acquired W12 Studios, a London-based digital design company, for an undisclosed amount. This marks TCS' first digital acquisition.
Post acquisition, W12 Studios will be a part of TCS Interactive, the digital division of the IT service provider's business and technology services unit.
Krishnan Ramanujam, President, Business and Technology Services, TCS, said, "With its bold, provocative and visionary approach to design, W12 Studios adds to TCS Interactive's portfolio of services as it helps the world's leading brands innovate, create and deliver unique digital experiences across the entire user journey."
Founded in 2012, W12 Studios will retain its current name, branding and location in London's historic Metropolitan Wharf in Wapping. The company's Chief Executive Fabian Birgfeld and Creative Chief Michael Albers will continue to lead W12 Studios and keep their current roles.