The Swedish retailer, HM (Hennes Mauritz) has collaborated with Flipkart-backed ventures, Myntra and Jabong to sell its products online in the Indian market, as reported by the Indian daily news, The Economic Times.
A representative of HM apprised that the collaboration will be important to HMs existing physical and digital stores in India. The second largest retailer, HM has commenced its own online store last year.
With the current move, India has become the second nation wherein HM is not relying on its portal for selling its merchandise.
We will continue to open new stores and develop hm.com, apprised Janne Einola, country manager at HM India, to the Indian daily news, The Economic Times.
According to the anonymous sources, through this deal, HM will be giving exclusive rights to etailers, Jabong and Myntra to sell its products in India for 5-6 years.
With this collaboration, we are focused on bringing the best of fashion across India and launching HMs latest trends, apprised Amar Nagaram, head of Myntra and Jabong, to the Indian daily news, The Economic Times.
The etailers, Jabong and Myntra, have more than eight ties with other fashion brands besides HM. The present tie-up with the Swedish brand, HM has been organized differently so as to conform to the current regulations.