Online smartphone discovery platform 91mobiles.com has acquired a majority stake in 500 Startups-backed product research platform Pricebaba.com.
As part of the deal, Pricebaba investors, including California-based 500 Startups, will exit the company. While Annkur P Agarwal, Co-founder of Pricebaba, will move to an advisory role.
Pricebaba.com will continue to operate as a separate property focused on helping electronics buyers make their purchase decisions. Currently, it is serving 5 million users per month.
With this acquisition, 91mobiles will now run three websites in the gadgets vertical including 91mobiles.com, tech lifestyle portal KillerFeatures.com and Pricebaba.com, with a combined reach of 30 million visits per month.
Post acquisition, 91mobiles will invest $500k in upgrading the Pricebaba platform to provide content in more than 10 Indian languages.
Nitin Mathur, Co-founder of 91mobiles.com, said, "Over the years, 91mobiles.com has emerged as the go-to platform for consumers who are looking to buy a smartphone. We will leverage our abilities in technology and content to help Pricebaba.com cater to a growing share of this audience. With this acquisition, 91mobiles and our group sites will serve the largest in-market audience in the consumer electronics category, next to the big e-commerce sites."
Annkur P Agarwal stated, "The Pricebaba team and I are extremely excited to be a part of 91mobiles. Over the years, 91mobiles founders have built a fantastic business model and share the same partnership mindset as Pricebaba. Under the leadership of 91mobiles, Pricebaba will cater to the growing number of consumers who are now researching online for buying electronic appliances."