your password has been reset successfully, Please login again.

Smartphone discovery platform 91mobiles acquires majority stake in Pricebaba.com

With this acquisition, 91mobiles will now run three websites in the gadgets vertical including 91mobiles.com, tech lifestyle portal KillerFeatures.com and Pricebaba.com.
BY BEx Bureau
BusinessEx
Sep 27, 2018

Online smartphone discovery platform 91mobiles.com has acquired a majority stake in 500 Startups-backed product research platform Pricebaba.com.

As part of the deal, Pricebaba investors, including California-based 500 Startups, will exit the company. While Annkur P Agarwal, Co-founder of Pricebaba, will move to an advisory role.

Pricebaba.com will continue to operate as a separate property focused on helping electronics buyers make their purchase decisions. Currently, it is serving 5 million users per month.

With this acquisition, 91mobiles will now run three websites in the gadgets vertical including 91mobiles.com, tech lifestyle portal KillerFeatures.com and Pricebaba.com, with a combined reach of 30 million visits per month.

Post acquisition, 91mobiles will invest $500k in upgrading the Pricebaba platform to provide content in more than 10 Indian languages.

Nitin Mathur, Co-founder of 91mobiles.com, said, "Over the years, 91mobiles.com has emerged as the go-to platform for consumers who are looking to buy a smartphone. We will leverage our abilities in technology and content to help Pricebaba.com cater to a growing share of this audience. With this acquisition, 91mobiles and our group sites will serve the largest in-market audience in the consumer electronics category, next to the big e-commerce sites."

Annkur P Agarwal stated, "The Pricebaba team and I are extremely excited to be a part of 91mobiles. Over the years, 91mobiles founders have built a fantastic business model and share the same partnership mindset as Pricebaba. Under the leadership of 91mobiles, Pricebaba will cater to the growing number of consumers who are now researching online for buying electronic appliances."

Please add your Comment
SIMILAR News
October 19, 2018
With this acquisition, IIFL Wealth will increase its client base, and will expand its portfolio mana ...More
By Vaishnavi Gupta
October 18, 2018
This is the second acquisition of InMobi in 2018, after it bought AerServ in January for $90 million ...More
By Vaishnavi Gupta
October 17, 2018
The Mumbai-based enterprise security company will make the investment through its wholly-owned subsi ...More
By Vaishnavi Gupta
October 16, 2018
This is the second acquisition of DailyNinja in Hyderabad after the acquisition of 4amShop in August ...More
By Vaishnavi Gupta
October 13, 2018
With this acquisition, the Bengaluru-based mobile entertainment services company will expand its bus ...More
By Vaishnavi Gupta
October 12, 2018
As part of the deal, Advent purchased entire 40% stake held by Indian PE firm Kedaara Capital and a ...More
By Vaishnavi Gupta
October 11, 2018
Future Enterprises will pay Rs 20 crores for the stake and Rs 5 crores additionally, if required. ...More
By Vaishnavi Gupta
October 11, 2018
The acquisition will help MobiKwik to strengthen its foothold in the digital financial services sect ...More
By Vaishnavi Gupta
October 10, 2018
The combined entity will be providing a comprehensive solution to convert waste plastic into valuabl ...More
By Vaishnavi Gupta
October 09, 2018
The company is expecting that the AP unit will help it to strengthen its presence in the highly comp ...More
By Vaishnavi Gupta
October 09, 2018
With the acquisition of Two Roads, Hyatt will expand its brand presence into 23 new markets. ...More
By Vaishnavi Gupta
October 08, 2018
The acquisition marks Mercer's entry into the global talent assessment market. ...More
By Vaishnavi Gupta