Since online retailing is on the rise, apart from the advantages, the disadvantages of the newly active trend have also emerged. Fake websites, counterfeit products and trademark squatting are some of the examples of the malpractices that are rampant in the industry.
Owing to legal breaches, many complaints emerge under the cybersecurity act. These problems are not limited to niche and small online retailers but have extended to giant etailer players as well such as Amazon and Flipkart.
Since the online etailer, Amazon is aware of these problems, thus, the company has taken measures to eradicate counterfeiting and other relatable problems.
We remove suspected counterfeit items as soon as we become aware, and suspend or block bad actors suspected of engaging in illegal behaviour or infringing others intellectual property rights, Amazon said in a statement. We have taken independent legal action and will continue to do so. And we work with law enforcement who present us with valid legal process, as reported by the Indian daily news, The Economic Times.
Similarly, Softbank-backed company, Flipkart informs people about various online scams and also, discourages them to perform any malpractices on the e-commerce platform.