Myntra announces the integration ofJabongwith the brand. Ananth Narayanan, Chief Executive Officer of Myntra, will continue to lead the team.
The company spokesperson said, "Since Myntra's purchase of Jabong in mid-2016, the two brands have been steadily integrating key business functions and streamlining processes. This has resulted in revenue growth and a significant improvement in the customer experience. As the next step in this process, Myntra and Jabong will now fully integrate all the remaining functions including technology, marketing, category, revenue, finance and creative teams."
"The closer integration of Myntra and Jabong is a necessary step in our continuing development. To remain the leader in fashion eCommerce in India, we have to find ways to operate more effectively and innovate more quickly. By better aligning our resources with our long-term plans, we can put the best structure in place to serve our sellers and brand partners and ultimately benefit our customers," it added.
The team of Myntra will continue to operate independently for achieving even greater success.