FidelisWorld, the Mauritius-based, Asia-focused, technology, media, and entertainment fund, has invested in outdoor gear, apparel and footwear maker Wildcraft, the company said in a statement.
FidelisWorld will leverage its global network to help Wildcraft grow its business in India and internationally. The investment by FidelisWorld complements Sequoia Capitals backing and the recent investment by the Flipkart Group in the company that provides it a large distribution platform for its business, the company said.
We are confident that Wildcraft has what it takes to replicate its formidable domestic position in this space globally. We are excited to be a part of this growth story and look forward to working with the Wildcraft team, said Rajeev Kalambi, Principal at FidelisWorld, who has joined Wildcrafts Board as Director.
Shardul Amarchand Mangaldas acted as the legal advisor to FidelisWorld for this transaction. Spark Capital acted as Wildcrafts transaction advisors and Argus Partners as Wildcrafts legal advisors, the company said.
"We are thrilled to have FidelisWorld partner with us, in our exciting journey. Their financial and operational support will help accelerate Wildcrafts growth plans," said Siddharth Sood Gaurav Dublish, co-founders, Wildcraft.
Wildcraft products are available today in 175 exclusive stores and over 5,000 multi-brand stores across 500-plus Indian cities, with two manufacturing units in Bengaluru and Himachal Pradesh. It also distributes its products in international markets South Asia, Middle East, and Central Asia and recently did its first tie-up in Europe.