The Indian wedding industry is projected over Rs.100,000 crore and it is estimated that currently its growing at 25-30 per cent on yearly basis. In this market, the recent development is that an online wedding portal The Wedding Brigade which provides all kinds of marriage services has raised funding of Rs.6.35 crore ($1 million) in a pre-series A funding round led by Blume Ventures. Other investors that took part in the funding round were Czar Capital, Mountain Pine Capital, Keiretsu Forum and LetsVenture investors.
In 2014, the Mumbai-based startup The Wedding Brigade was launched by Sanna Vohra. The startup provides all kinds of services required in the wedding like shopping, venue, photographer, designer etc. The startup plans to use the raised funding to enhance its team and its business verticals. It also plans to introduce new products and services in the market.
Vohra said, This year, we aim to delve deeper into our top-performing divisions and focus on vertical integration. The multi-billion dollar Indian wedding industry has incredible potential, but must be tackled keeping in mind its complexities.
In 2016, the startup has also raised funding of Rs.4 crore from Blume Ventures.
Sajid Fazalbhoy, Principal at Blume Ventures, said, While we continue to see a rise in the market size and potential of the Indian wedding industry, we also see an increase in customer needs. It is this need that led us to The Wedding Brigade a few years ago and we are extremely happy and bullish about the way it continues to address this gap.
Last year, the Mumbai-based early-stage tech-focused venture capital fund Blume Ventures invested in twenty-two startups including Unacademy, Dunzo, SquadRun, Skillenza, etc.