The Indian startup, Scentials Beauty Care and Wellness has obtained INR 25 Crore in Series A round of funding from Unilever Ventures, the investment arm of Unilever Plc, according to a media report.
Mahesh Bhupathi and Jinesh Mehta originally founded Scentails in 2017. The company primarily deals in beauty products across colour cosmetics, skincare and fragrances.
In Jan 2019, the startup company released Indian cricketer, Virat Kohlis fragrance brand and after this, it launched skincare brand, Arias which is owned by Bhupathis wife Lara Dutta, a Bollywood actor.
There have been multiple success stories with celebrity beauty brands and licenses in the West. With our product and distribution offering, we feel we are able to offer the celebrity an opportunity to create serious value, Bhupathi said in a statement, as reported by daily news, VC Circle.
The products of Scentials are available offline, as well as online stores, comprising Lifestyle, Shoppers Shop and Amazon. Further, the firm wants to expand its reach by initiating new product lines and limited editions; implementing this plan by initiating a makeup line of Bollywood actress, Malaika Arora prior to Diwali.
Scentials is building a unique beauty brands studio platform that combines fast-paced innovations across beauty categories with endorsements from top-tier Indian celebrities in sports, films and entertainment, said Pawan Chaturvedi, investment director at Unilever Ventures, as reported by daily news, VC Circle.