Luminary Partners with Times Bridge

With news of this strategic partnership, Luminary joins Times Bridge’s global portfolio of market-leading, mission-driven partners
  • BY BEx Bureau
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  • Jul 16, 2021
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  • 10 Mins Read

Luminary has lately announced a partnership with Times Bridge to bring its premium audio experience to Indian consumers. Times Bridge will enable Luminary to launch, scale, and expand its reach in India, the worlds largest open Internet market.

With news of this strategic partnership, Luminary joins Times Bridge's global portfolio of market-leading, mission-driven partners who see India as essential to their global business: consumer and enterprise businesses alike, including Airbnb, Coursera, Headspace, Houzz, Stack Overflow, Smule, Uber, and Wattpad, have all generated outsized global value for themselves in recent years by partnering with Times Bridge in India. Times Bridge is a division of The Times Group, India's oldest and largest media, and digital company.

Founded in 2018 and backed by marquee global investors including NEA, Luminary has set out to transform the global podcasting industry by offering an elevated experience for both listeners and creators. The company offers a subscription service for its premium content - which features personalities such as Russell Brand, Lena Dunham, Trevor Noah, and Dave Chappelle - and has amassed a slew of accolades, most recently from The New Yorker, The Webby Awards, and Adweek. In April, it announced that its podcasts would be offered on the Luminary channel of Apple Podcasts, making them available globally.

Simon Sutton, CEO of Luminary Media, said, "India is an incredibly exciting audio market, and we are thrilled to have the opportunity to serve it with Times Bridge. We cannot wait for Indian audiences to experience our unique content offering. Over the course of the next year, we plan on becoming a part of the robust Indian podcast ecosystem."

Luminary's official launch in the Indian market coincides with exceptional growth in audio consumption across India in recent years. The country is now the worlds third-largest podcast market, after China and the United States, with a monthly listenership of 58 million and expected growth to 200 million by 2024. It aims to meaningfully cater to India's vibrant cultural, demographic, and linguistic diversity with soon-to-be-launched exclusive Indian content.

Drawing on Times Bridge's local know-how, its operational support, and the unmatched reach of Times Group assets, Luminary will forge strategic partnerships, launch original Indian content, build a localized brand voice and contextualize its product experience for the Indian market. Times Bridges unique influence-and-insight oriented approach and dedicated resources will accelerate the growth of Luminarys platform and advance its mission in India.

"Times Bridge's mission is to bring the worlds best ideas to India and share Indias best insights with the world. Luminary is an original idea with proven appeal to audiences who are passionate about high-quality audio experiences. With podcasting as a medium on the rise in India, and with millions of Indians now developing a habit of educating and engaging via audio, we are confident Luminary will delight new audiences in India - and unlock new stories from India for the world," Rishi Jaitly, CEO of Times Bridge, added

Luminary is a subscription podcast network with an award-winning lineup of original shows you wont find anywhere else.

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