Food company, Kaarya Naturals Pvt. Ltd. has amassed an undisclosed sum of money from investment company, Roots Ventures, according to a media report.
Mumbai-headquartered firm promotes its products, comprising a wide range of health bars and protein, under the brand, Eighty20
It is planning to expand its range of health-focused snacks. Company founder and chief executive officer Kajal Bhatia said the startup had been looking for a long-term partner whose values fit well with it, the daily news, VC Circle reported citing statement of Kaarya Naturals.
Consumers are focusing on nutrition and vegetarians are looking for ways to overcome protein deficiency in their traditional diet, Managing Partner at Roots Ventures, Japan Vyas told the daily news.
Kaarya Naturals was incorporated in November 2017. The food company aims to meet the needs of the consumers ascertaining for healthy snacks. Its brand, Eighty20 products, promotes and sells products that are gluten-free as well as vegan. Vyas initiated the company in November 2019 after exiting Sixth Sense Ventures where he serves as a managing partner.
Root Ventures was initiated along with Ravinder Vashisht, who was a former employee at Banyantree Finance Pvt. Ltd. According to media reports, Karanpal Singh, founder of Hunch Ventures, owns an important minority share in Root Ventures.