Do-it-yourself (DIY), the Mumbai-based app maker platform forBinary has pumped in an undisclosed seed amount from JRS Investments and other angel investors, a top company executive said.
Shrey Singh, co-founder of forBinary said, the Company will use the funds to boost growth and expand product offerings.
The startup offers a software-as-a-service (SaaS) platform for business-to-business (B2B) enterprises to go mobile instantly, without needing to write codes. Primarily targeting micro, small and medium enterprises (MSMEs), the platform provides ready-to-use modules on communications and processes that enable enterprises to create and customize their mobile solutions to cater to a range of use-cases.
IIT Bombay and IIT Delhi alumniAnish Sankhe (chief executive), Ashish Ranjan, (tech head) and Singh (chief business officer) had founded the SaaS platform forBinary in 2016.
Organisations, especially SMEs and others who are short of funds or technologically behind, can address their communications and process challenges effectively and inexpensively by creating custom mobile solutions through our platform, Sankhe said.
The platform is used by MSMEs and large enterprises to create custom mobile solutions for different use cases including customer management, employees and dealers/distributor engagement and data collection. Government bodies and miscellaneous organisations like NGOs, communities or associations use it to create solutions for civic engagements, surveys and data collection.
The software supports eight regional languages, works offline and has a light SDK (software developer kit) for economy smartphones.
The startup has huge plans to launch various other mobile solutions including progressive web apps and mobile enterprise resource planning (ERP) applications to expand its tech offerings besides its current focus on developing mobile apps.
We are working on having the progressive web apps facet attached to our platform in 6-12 months. In the next 18 months, once we have more feature modules and integrations on our platform, we will be able to create an all-income business suite thats specifically designed for MSMEs. After thats established, we will introduce mini mobile ERPs, Singh said.
The company claims to have over 40,000 app users from solutions created on its platform by over 220 clients. According to Singh, 83% of the applications developed on its platform are multi-lingual and 76% of its clients are from Tier II to III cities.