Instagram, the photo sharing platfrom is estimated to be worth more than $100 billion, if it were a stand-alone company, marking a 100-fold return for the app was purchased in 2012, according to data compiled by Bloomberg Intelligence.
Instagram could account for about 16% of Facebooks revenue over the next year, up from 10.6% last year, according to eMarketer data cited by Bloomberg Intelligence. The unit announced the addition of Instagram television, or IGTV, last week as an attempt to catalyze future growth. Most of Instagrams 2018 revenue growth will still likely come from its newsfeed ads, as the TV platform is still developing
It reached 1 billion monthly active users earlier this month, will likely help nudge Instagram revenue past $10 billion over the next 12 months. Instagram is attracting new users faster than Facebooks main site and is on track to exceed 2 billion users within the next five years. While the social network already has surpassed that milestone, Instagrams audience is younger than its parent, making it more attractive to advertisers. And unlike Facebook, Instagram is still growing in the US.
Facebook shares slipped 3.7% to $194.23 at 2.12 pm in New York, as the broader market also declined. The stock has gained 10% so far this year, compared with a 1.5% gain in the Standard Poors 500 Index.