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How Whatsapp Become The Big Success In The Industry?

Constant crashes and glitches dated back in WhatsApp have attributed to its success rate.
BY BEx Bureau
BusinessEx
Jan 25, 2019

This week, Facebook-held messaging app, WhatsApp revealed that the application has crossed 5 million users-marker. Within a years launch of WhatsApp Business app, small, as well as medium entrepreneurs, are making use of it to connect with customers and thrive in the market.

In Days Of Yore

The messenger application was founded by two former Yahoo employees in 2009. Initiating a standard messaging app to adding VoIP feature and photo-sharing attribute, WhatsApp has been meticulously changed to what it is today. The increasing popularity of WhatsApp grabbed the attention of Facebooks founder and later, the application got officially acquired by Facebook in February 2014. As time goes by, the messaging app who now owned by Facebook got immensely popular and gained a user-base of 1 billion as reported by Forbes.

Recognition Amid The Users

The popular messaging application plunged numerous hurdles to become the most-preferred and secure messaging app. There was a time when Jan Koum, one of the founders, decided to give up the project owing to the recurring glitches in the mobile application. Mainly, the first few versions of the app were dysfunctional in many ways which, in turn, grew dejection in the then-founder. Nonetheless, the founder kept working on it and soon gained 250 million users, followed by highest 1 billion users in 2016.

Timely addition of new attributes helped popularize the messaging app. Earlier on, new updates in the series incorporated launching iOS and Blackberry versions only whilst later, newly introduced versions augmented users experience and thus, expanded its reach by addition of OTT services, status feature, group audio and video call feature, and lastly, WhatsApp Business launch.

Adversaries In The Industry

Texting and communication go hand-in-hand and thus, a fusion of both segments has enlivened the masses across the world. Following the emergence of WhatsApp, a series of other messaging apps were introduced envisioning the same success that the former achieved. Currently, there are abundant texting applications other than WhatsApp or WhatsApp Business that users employ in their day-to-day lives viz. WeChat, Viber, Line, Telegram, Hike and Facebook Messenger.

For survival in the nascent competitive industry, the present acquirer of WhatsApp, Facebook scrutinizes the market and keeps adding on new features so as to keep the messaging application on number first position.

Revolving Around The Texting Segment

After ruling in the texting segment, WhatsApp plunders into other industries. In 2018, the messaging app was planning to invade in the Indian digital payment domain but RBI regulations and Facebook-Cambridge Analytica episode delayed the plan. However, WhatsApp Business proposal got easily actualized and has grown popularized among small and medium-sized entrepreneurs.

The Indian-based entrepreneurs reckon that the messaging-cum-business application has accelerated their business and outgrown their enterprises in the respective communities. Witnessing the success, the WhatsApp celebrates the achievement and envisions to serve the users better.




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