your password has been reset successfully, Please login again.

GroCurv Raises Seed Funding from Unicorn Investments

GroCurv simplifies the purchase of marketing and sales services, and also brings transparency, speed and objectivity to the process
BY BEx Bureau
BusinessEx
May 15, 2020

GroCurv Pvt. Ltd, which administers an eponymous brand, lately raised seed funding from venture capital company, Unicorn Investments.

"Services procurement is transforming with the digitalization of supply chain and technology like NLP and machine learning delivering significant efficiency and savings. The team at GroCurv is solving a very relevant, high impact problem of building a global platform to help companies find perfect solutions for their sales and marketing requirements. Their traction in the first 12 months has been very impressive and a very healthy repeat customer rate. Clients large and small using their services is indeed a very positive sign for us,"Monika Jain, Director at Unicorn Investments, said in an interview with Business World.

GroCurv is a strategic addition to our portfolio of high growth B2B SaaS companies as we expand our footprint in South Asia, Jain added.

We aim at bringing a new narrative to high-value B2B services procurement. Speed, transparency and reliability for clients looking for the right agency to solve their growth challenges. The platforms experience with every project helps sharpen recommendations on Agencies, Pricing, KPIs, Goals and Outcomes which allow clients to better manage and analyse marketing spends. Data is helping clients and agencies establish objective parameters for establishing business goals and outcomes,"Venkatesh Rangachari, Co-Founder at GroCurv, told the cited media agency.

"GroCurv is cutting the agency sourcing process from months to days and delivering savings of 20 per cent or more for companies on their marketing spends. We will leverage the investments to further accelerate our product and technology development and expand our client base through targeted spends on marketing, Rangachari added.

Venkatesh Rangachari and Vipul Gupta started the company in 2019. It essentially simplifies the purchase of marketing and sales services, and also brings transparency, speed and objectivity to the process.



Please add your Comment
SIMILAR News
June 03, 2020
IAN Fund, which is the debut fund of the Indian Angel Network, has led the funding round of WoodenSt ...More
By Jaspreet Kaur
June 03, 2020
The travel tech startup, QuaQua asserts that its customer traction is enhanced due to pandemic ...More
By Jaspreet Kaur
June 02, 2020
Crofarm has lately stepped into the B2B2C segment with the launch of its platform, Otipy ...More
By Jaspreet Kaur
June 02, 2020
Nutrova will employ the funds for product innovation, business expansion and clinical studies ...More
By Jaspreet Kaur
June 01, 2020
Under this deal, both companies will integrate and examine bipolar reference batteries employing Ama ...More
By Jaspreet Kaur
June 01, 2020
FirmRoots will employ capital for business expansion, product development, reinforcing existing dist ...More
By Jaspreet Kaur
May 30, 2020
ThousandEyes has a headcount of 400 employees and offers solutions to observe networks for outages ...More
By Jaspreet Kaur
May 30, 2020
The board of Quess Corp has agreed to increase its stake in Terrier Security Services from 49 per ce ...More
By Jaspreet Kaur
May 29, 2020
The acquisition will boost Sahajanand position in advanced medical technologies and in structural he ...More
By Jaspreet Kaur
May 29, 2020
Dunzo has been on-boarded by the digital payment app when the demand for grocery and other essential ...More
By Jaspreet Kaur
May 28, 2020
Cyrus Poonawalla Group, which administers Serum Institute of India Pvt. Ltd, has sold its business u ...More
By Jaspreet Kaur
May 28, 2020
The acquisition enables Ola to enter the global premium electric two-wheeler market ...More
By Jaspreet Kaur