Google India's digital payment platform, Google Pay has added delivery startup, Dunzo on its platform. The hyperlocal startup has been on-boarded by the digital payment app when the demand for grocery and other essentials are steeply high, reported The Economic Times.
Dunzo believes to be recording more than 1 lakh orders per day among high demands for essential items. This deal will help the hyperlocal company to access a large chunk of users. While Google Pay, which was noticing increased usage in other areas, will see more customers engaging on its platform and in turn, enabling increased payment volumes.
In 2019, Google Pay proclaimed to have 67 million monthly active users in India. According to The Times of India report that cited SimilarWeb data, Google India's digital app had 115 million monthly active users in March, increasing from 45 per cent from February this year. As the count of Coronavirus cases are surging in the country, more consumers are placing online delivery orders.
"Consumables (grocery and other essentials) is now 75 per cent of the total volumes for Dunzo, which was around 45 per cent when the first lockdown was imposed in March. Fundamentally, it (shopping) has become need-based and there is no impulse that you can create as there is enough demand already. What this also does is you dont have to discount," Kabeer Biswas, Co-founder and CEO of Dunzo, said in an interview with TOI.