your password has been reset successfully, Please login again.

Flipkart Fashion Ventures in Metronaut

Flipkart Fashion commence new brand for men fashion wear named Metronaut.
BY BEx Bureau
BusinessEx
Jul 03, 2017

Flipkart Fashion commences new brand named Metronaut which will be exclusive for men casual wear.

Rishi Vasudev, Vice-President, Fashion at Flipkart, told BusinessLine that, Metronaut is a combination of Metro Astronaut, with the black and white logo designed to resemble a spaceship. The brand is targeted at youth migrating to metros with hopes and dreams of building a bright future for themselves.

Vasudev claims that in India, fashion wear industry, especially for men, is one of the fastest growing in online selling space in which Flipkart e-commerce major covers 35% of market share and with Myntra and Jabong the overall market share is 70%.

Apparel is a one-lakh-crore market wherein, sub-Rs1,000 apparel constitutes 60 per cent of the demand. While there are strong global menswear brands and home-grown brands with popular product lines, there is a huge opportunity to offer a high-quality, well-designed, affordable product line that will take on the unorganised market thats where Metronaut comes in, said Vasudev.

Please add your Comment
SIMILAR News
July 20, 2018
Customers can order from the nearest Patanjali store through the Baxi app, which can be downloaded f ...More
By Shah Mohsin
July 20, 2018
The venture capital firm typically invests between $300,000 and $1.6 million in a portfolio firm. ...More
By Shah Mohsin
July 20, 2018
It could not be immediately ascertained whether the latest infusion was part of a larger funding rou ...More
By Shah Mohsin
July 20, 2018
The transaction is subject to applicable regulatory and statutory approvals and customary closing co ...More
By Shah Mohsin
July 20, 2018
PaySense which has hit the Rs 50 crore monthly disbursement rate already is targeting to double it w ...More
By Shah Mohsin
July 19, 2018
Payment links can also be used as reminders to accept scheduled or recurring payments. ...More
By Shah Mohsin
July 19, 2018
Apart from the usual food storage, users can control and monitor their other connected appliances li ...More
By Shah Mohsin
July 19, 2018
The company’s services are accessed by 25,000 travel agents in India, Middle East, Africa, Asia, Lat ...More
By Shah Mohsin
July 19, 2018
The e-commerce firm would also invest $511.1 million in an entity controlled by Focus Media's chairm ...More
By Shah Mohsin
July 19, 2018
The merger will involve the radio businesses of HT Media, unit HT Music & Entertainment Co. Ltd and ...More
By Shah Mohsin
July 18, 2018
Punjab National Bank will 28.16 billion rupees, while Corporation Bank, Indian Overseas Bank, Andhra ...More
By Shah Mohsin
July 18, 2018
The development comes months after the Bengaluru-based news startup raised around Rs 1.48 crore from ...More
By Shah Mohsin