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Flipkart Fashion Ventures in Metronaut

Flipkart Fashion commence new brand for men fashion wear named Metronaut.
BY BEx Bureau
BusinessEx
Jul 03, 2017

Flipkart Fashion commences new brand named Metronaut which will be exclusive for men casual wear.

Rishi Vasudev, Vice-President, Fashion at Flipkart, told BusinessLine that, Metronaut is a combination of Metro Astronaut, with the black and white logo designed to resemble a spaceship. The brand is targeted at youth migrating to metros with hopes and dreams of building a bright future for themselves.

Vasudev claims that in India, fashion wear industry, especially for men, is one of the fastest growing in online selling space in which Flipkart e-commerce major covers 35% of market share and with Myntra and Jabong the overall market share is 70%.

Apparel is a one-lakh-crore market wherein, sub-Rs1,000 apparel constitutes 60 per cent of the demand. While there are strong global menswear brands and home-grown brands with popular product lines, there is a huge opportunity to offer a high-quality, well-designed, affordable product line that will take on the unorganised market thats where Metronaut comes in, said Vasudev.

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