Etsy, the global marketplace for unique, handmade and creative goods launched a campaign, 'Small Talk with Etsy Collective', an ongoing initiative in India, to inspire and motivate small sellers, micro-entrepreneurs and homepreneurs.
This campaign aims to share insights and inspiration for small sellers through a series of curated webinars and with an array of distinguished speakers, who share their thoughts around crafts and creativity. There are also focussed sessions which address themes that are very useful for small sellers like GST, payments and digital marketing. 25 such sessions have been hosted by Etsy India till date. These sessions have reached out to over 6 million creators across the country through its social media platforms.
"Small businesses are at the heart of local communities and they also power the global community. Right now, the smallest businesses are taking a hit, but they are not backing out, and at Etsy, we are proud to stand beside them. The Small Talk series is an initiative to support our community in India by connecting them to experts who provide both guidance and inspiration. There have been some very inspiring conversations and I hope that the audience has found value in these conversations as well," Himanshu Wardhan, Managing Director for Etsy in India, said in the company's official statement.
The series is curated with the creative community of Etsy sellers in mind and is classified into three segments.
"I personally believe that in a world full of machines and technology, we need to recognize the importance of handmade art and artisans and I have been doing this personally for the last four decades. I am extremely delighted with the efforts and initiatives that are taken by Etsy India to give due recognition and respect for these skilled artisans. I do hope they will continue to do so on a sustained basis and increase the scale and reach of these sessions," Shri Rajeev Sethi, who is an Indian designer, scenographer, art curator, and Padma Bhushan awardee, said in the company's official statement.
"Crafts need a very strong push these days, and any conversations with the creative community are the need of the hour. I highly appreciate the initiative Small Talk by the Etsy India team where they communicate with a large number of creative communities and inspire them to stay strong. I was overwhelmed with the kind of questions the audience asked during the session, which proves that the era is changing, and personal touch and handmade fashion is getting a voice, Jaya Jaitly, a craft activist and founder of the Dastkari Haat Samiti, said in the companys official statement.
Etsy enables small sellers and artisans to sell their products as per their terms and conditions, and from the comfort of their homes. This resulted in getting 2.7 million sellers on Etsy globally, 97 per cent of these sellers operate their business from their homes, 53 per cent of these sellers started their business on Etsy, and 77 per cent of them are operating their online Etsy shops single-handedly. Etsy has 46.4 million buyers from over 150 different countries.