DailyNinja, the hyperlocal subscription-based delivery startup, has acquired Hyderabad-based WakeupBasket for an undisclosed amount in a cash and equity deal.
This is the second acquisition of DailyNinja in Hyderabad after the acquisition of 4amShop in August 2018.
Post acquisition, all WakeupBasket employees will join DailyNinja Delivery Services Pvt Ltd. While Satendra Pratap and Sai Varaprasad, Founders of WakeupBasket, will lead DailyNinja's Hyderabad team.
Anurag Gupta, Co-founder of DailyNinja, said, "Satendra and Sai are a dynamic duo with hands-on experience in scaling a similar model in Hyderabad. We thought they would be a great fit for our core team when we first met them and decided to go ahead with this acquisition."
Founded by Sagar Yarnalkar and Anurag Gupta in 2015, DailyNinja runs a grocery and milk delivery service.It is operating both a marketplace and an inventory-led model, and is earning revenue from subscriptions.
"We are growing at 20% MoM. This has been made possible by the launch in three new cities Chennai, Mumbai and Pune where we are seeing the excellent response. We are looking to reach 20,000 daily transactions from Hyderabad in the next six months, as we currently stand at 5000 transactions a day," Anurag added.