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CureFit Acquires the Bengaluru-Based Firm, Rejoov

CureFit is actively acquiring companies to expand its business for almost a year now
BY BEx Bureau
Apr 16, 2019

The Bengaluru-based firm, Rejoov has been acquired by CureFit. The acquisition amount has not been disclosed yet. Rejoov is essentially a cold-pressed juice delivery application, which operates in southern states of India.

The acquisition occurred in February, a company official told the Indian daily news, VC Circle.

Anju Sood, Angie Mahtaney and Anu Berry established Rejoov in 2015. The company, Rejoov extracts juices from vegetables and fruits through a cold-pressed technique. Further, it has initiated numerous plans and programmes to deliver freshly extracted juices at customers door.

For almost a year, CureFit is actively acquiring companies to expand its business. Till now, the health and fitness company has acquired several businessesFitness First (a first-rate gym chain), Seraniti (a mental wellness platform) and Kristys Kitchen (an online food delivery platform).

Mukesh Bansal, Co-founder of Myntra and Ankit Nagori, ex-Flipkart executive launched CureFit in 2017. The company officially launched CureFit mobile application in May 2017. The investors of the company are Kalaari Capital, Accel Partners and Chiratae Ventures, earlier known as IDG ventures.

Apart from CureFit, the company offers several other offerings such as Cult.Fit, wherein the company operates offline centres by providing workouts without equipment, Eat. Fit, which is a food delivery vertical,, which renders yoga and meditation services and, which is a digital platform for health checkups and doctors.

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