The US and Chennai based mobile-first sales enablement platform Paperflite has raised seed funding of Rs.2.5 crore ($400K) from the Chennai-based angel investment group The Chennai Angels and angel investors like Girish Mathrubootham who is founder and CEO of Freshworks, T R Santhanakrishnan who is CEO of DataTracks,Mithun Sancheti who is CEO of CaratLane, Lakshmi Narayanan who is Vice Chairman of Cognizant also took part in the round.
Like Mind Ventures led by Krishnan Srinivasan and an HNI group led by Adrian Rusu from Singapore also took part in the round and both of them will join the Board of the startup as observers.
In 2016, the SaaS-based content marketing platform was launched in order to provide a platform to MSMEs to enhance their sales with the help of their technology. The technology helps business to extract content from any source into a single platform and track it whenever required. It will help right sales and marketing pitch to potential buyers.
Vinoth Kumar, co-founder of the company reveals that the startup plans to use the funding to focus on their sales and marketing in order to expand their reach.
Narayanan said, Sales and Marketing are witnessing a massive Digital transformation to enable businesses to create an engaging buying experience for their customers at every touch point.
He added,Im excited on the Paperflite teams well-rounded experience to execute on this mission and their ability to translate this market opportunity to solve a critical problem of how companies interact with their prospect