The e-commerce platform, CityMall has gathered funds from a group of angel investors, encompassing Alvin Tse, Executive at Xiaomi and Jitendra Gupta, Founder at Citrus Pay.
It had also received capital from Manish Vij and Harish Bahl of the Smile Group, Droom co-founder Rishab Malik, Rajesh Sawhney of GSF and others, reported VC Circle citing the companys official statements.
The company has not disclosed the investment sum.
The startup said it plans to use the funding to target 200 million potential customers and that it is aiming to reach 20,000 orders a day within 12 months, as stated in a media report.
The firm sells the lifestyle, as well as household commodities, and claims to have increased from 50 orders to 750 orders per day in a short time.
We also focus on differentiated customer experiences that play a big role among the price-conscious audience, Co-founder at CityMall, Angad Kikla told the media agency, VC Circle.
We will be doubling down on leveraging WhatsApp for downstream e-commerce workflows with more languages soon, Co-founder at CityMall, Divij Goyal told the media agency, VC Circle.
The company was differentiating itself by targeting women in Tier-II, III and IV cities in the country, Investor, Hiro Mashita of MS Partners Pte. Ltd. told the media agency, VC Circle.