Apple Inc. is in discussions to scale up its manufacturing operations and bring new technology in India. The company further plans is to create a network of its own retail stores, develop localised features on the operating system and bring a change by diverting developers mindset towards iOS from Android.
The company also planning to bring its certified pre-used iPhones in the country at lower rates but for that, the company is seeking government approval.
In an interview with Business Line, Tim Cook, Apple CEO said, He was very happy with the companys progress in India.
Cook said, We just got started on local production of iPhones and its very successful so far. We want to continue to ramp up production, which means more volumes and more products for us. We are looking at taking the next steps; including developing the channel and expanding touch points. We are keen on going ahead with our own retail, so we are investigating that.
Tim said, I still believe that certified pre-owned phones will be good for India. Its a programme thats widely used in the US, all throughout Europe and almost every country in the world where we sell. We just have to do a better job explaining it and talking about the advantages.
After going for a cricket match during my visit to India last year I realised that this was something we should have done already. We are also localising our keyboards within iOS, Cook said.