Ayurvedic beauty firm, APCOS Natural Pvt. Ltd. has reportedly raised INR 10.72 crore in pre-Series A round of funding. The Mumbai-headquartered firm, Roots Ventures led the startups funding round.
Chandigarh-based Just Herbs said a clutch of family offices, high net-worth individuals and corporate executives also participated in the funding round, VC Circle reported citing the companys statement.
According to the companys statement, it will employ the money for expanding its product range and boosting distribution. It will employ capital for acquiring new customers. Gurugram-based wealth management and investment banking firm Client Associates advised Just Herbs on the funding round.
Conscious consumption is a very strong theme in beauty and Just Herbs, with its sharp focus on product quality and customer engagement, has all the right ingredients to become a leading player in this space, Roots Ventures, Founder at Japan Vyas, said in the companys statement.
The company was looking forward to working with Roots Ventures because of its alignment with the long-term vision for the brand, Arush Chopra, Co-founder and CEO of Just Herbs, which is administered by APCOS Natural Pvt. Ltd said in an interview with the cited media agency.
The ayurvedic product manufacturing firm asserts that it is a completely organic, cruelty-free and chemical-free consumer brand, which renders more than 70 products under categories like skin care, hair care, body care, and makeup.