Why Should Your Business Idea Be a Disruptor? How Can You Stand Out with Such an Idea?

A disruptive business idea is not enough to survive in the market. To emerge the downtrend, employ other strategies too.
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Oct 18,2018
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  • 10 Mins Read

In the wake of financial instability, conventional entrepreneurs find it hard to guard their business against external threats. As a result, entrepreneurs are calibrating strategizes and accordingly, executing them to keep their enterprises above the risk level. While the skilled entrepreneurs are employing these practices, there is also another set of individuals who are retreating from the market. These individuals are mainly budding entrepreneurs who aspire to set an organization but the depressing economy has enforced them to retreat.

Generally, setting up a company when the economy is experiencing a dark phase is deemed the most ill-thought. Although, the aspiration can be realized if an entrepreneur chooses a disruptive business idea.

A Business Idea Should Be Disruptive

The trend of establishing a company in the highly demanding niche is not always high-yielding. In order to succeed, it is consequential to have a disruptive business idea. A disruptive business idea is the one which is distinct from other business ideas. It is an idea which disrupts the market by creating a new market or halting an existing market through discrete and highly-demanding services.        

Other than a disruptive idea, marketing also plays an important role in standing out a business. In daily life, many companies post adverts online as well as offline, exhibiting their services and calling themselves “the best company in the industry”. The tag of superiority is not entitled by someone but is self-created and thus, many times such eye-catching headlines entice onlookers. This marketing tool is called Word of Mouth Marketing and can easily influence people.  

Why is Word of Mouth Important?  

Adverts are commonly seen on the roads, marketplaces and even, on the internet. These advertisements promote services and products of a company and deemed ordinary by many individuals. They fail to leave an impression on the target audience and subsequently, ignored by the people.

In order to make WOM strategy efficient, it is crucial to plan out a good marketing tool which could instantly attract customers and build a connection with them. In this way, less cost will be incurred on lead generation and money would be endowed in other important things.   

Make a Unique Sales Proposal

In the business world, companies move edge-to-edge with each other. Thus, it becomes difficult to displace competitors for long and become a sought-after brand. To gain the stature, companies usually deploy the price factor, which helps to attract customers for some time but turns unpromising for a long course.

To increment sales and prospective customers, a company should create a distinctive sales proposition. A discrete sales proposition will help the company to break the mainstream and cause a stir in the market. Such kinds of company dominants niche as they curate and equip disruptive strategy, and tool in their practice.

Precedence is any niche can’t be attained merely through hard work, as it requires smart work too. To uphold the dominance, employ above-mentioned ideas in your practice.  


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