Why Invest in Marketing in 2021

People begin valuing the Internet and new things that have come along with it; thus, marketing is becoming the best business investment in India
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

  • |
  • Jan 12,2021
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  • 12 Mins Read

Over the last few months, normalcy has returned in the business ecosystem. Even though markets, malls, and offices have resumed, operations are not carried out like in the pre-pandemic phase. Now, there is a dramatic variation in the business and how they are carried out. 

Business minds have understood the need for digitization and thus, stimulating it in large as well as small companies. Along with digitization comes marketing that has transited like the former. Traditional methods of marketing are presently not as emphasized as new ways of marketing. Pandemic is the phase when digital marketing has reached its zenith. People begin valuing the Internet and new things that have come along with it. Thus, marketing is becoming the best business investment in India.

Online marketing has risen anew in this phase, facilitating companies to begin their entrepreneurial voyage without losing their market place. According to a report by Statista, the digital advertising industry across India had a market size of around INR 160 billion in the financial year 2019, up from just INR 47 billion in the financial year 2015. This was projected to go up to around INR 539 billion by the financial year 2024, indicating a big growth in the industry segment.

With the rise of online marketing, a series of new variations occurred such as preferring quality over quantity, focusing more on visuals, and recognizing the audience. Today, entrepreneurs are timely comprehending customers’ needs thereby, reshaping their business model. 

To understand customers better, it is intricate to have a proper business investment in the marketing niche. Here are some reasons why you should invest in marketing in 2021.

Hone Marketing Skills 

It is imminent for companies to work on their marketing team from time-to-time. Marketing teams or professionals have to stay updated in the current time. For that, they should be upskilled with the right courses. Furthermore, a chunk of money should be infused in marketing strategies thereby, giving them the freedom to create bigger marketing strategies.

If companies give this opportunity to marketers, then marketers would be more confident about marketing strategy and ensure considering various threats while framing strategies.

Trust Employees 

Employees are primarily the mouthpiece of an organization. They exhibit their culture, ethics, and business values. So, whatever impact a company bears on the customers, it is through employees. Employees have a direct conversation with consumers in the form of customer service or marketing. 

To create a good impression on customers, it is vital to keep employees satisfied. A happy employee will not only put efforts into selling services and products but also act as a word of mouth marketing. Therefore, companies have to invest time and money into their employees.

Invest in Marketing 

To increase business, it is crucial to understand the business well. Probing what other competitors are doing is vital to not fall back in the race. In general, enormous infusions have to be made into the marketing campaigns thereby, attracting customers.

Purchase the latest marketing tools and perform marketing training to increase the knowledge spectrum of marketing teams. This will facilitate getting better results and enhance the overall marketing niche.

These reasons will stimulate companies to make the right business investment in 2021. There can be other ways to enhance marketing in 2021. If you know more ways, then share in the comment section below. 


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