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Why Car Dealerships Should Have Their Own Blog?

The online presence helps an enterprise to approach a wide audience.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Apr 26,2019

Social media has become an important medium to exhibit ones presence in the market. In the present-time, when digital platforms are spiking, it becomes crucial for enterprises whether clothing shop or car dealerships to have their own digital profile. The online presence helps an enterprise to approach a wide audience. Besides creating an online profile, a car dealership uses various other digital strategies such as SEO, SMO and Google ads etc.

These tools facilitate in increasing a websites ranking and in turn, place it amid the top websites. Similar to these tools, there is another practice that can entice audience towards the business that is, content marketing.

Blogging-A Useful Digital Marketing Strategy

Content marketing is one of the best marketing strategies as anyone can practice it if one has flair in writing. Secondly, one needs to convey ones properly so that the audience can easily understand and connect. Within the content marketing comes blogging, which is also a useful tool. Therefore, a car dealership should start its own blog as there are ample of benefits that it will receive.

  1. Cost-Effective Marketing Strategy

Starting ones own blog does not cost much as various content management systems are available online at nominal rates. WordPress is one of the content management systems that anyone can use easily. This CMS does not charge a high fee as one has to spend only while designing the website.

  1. Blogging is powerful than SEO and SMO

As blogging is a subset of content marketing, it covers both the digital marketing toolsSEO and SMO. By adding SEO keywords in the blogs, many aspects of Google Algorithms are easily addressed:

  • 100 per cent original content and SEO keywords gets used repetitively
  • Content integrates with other social media platforms such as Youtube, Facebook and Twitter.
  • A blog comprises SEO keywords in large amount and thus, helps increase Google ranking.
  • Attracting more users because of high usage of SEO keywords.
  1. Blogging is not a separate job

The car dealers should not consider blogging as a separate job. By doing so, the dealers will not be able to perform blogging on a regular basis. However, the blogging is an easy task which can be done by garnering sound knowledge of the business.

To hasten blogging and publishing tasks, the car dealer should integrate all social media profiles (of the car dealership) with content marketing system so that blogs can be published everywhere at one click. By integrating the task, blogging becomes easy.

The aforementioned reasons how blogging is an easy and beneficial digital marketing technique. Therefore, the car dealers should perform rigorously.

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