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Why Business Blogging Essential for One’s Business?

With the progressing time, many people, essentially entrepreneurs, have adopted the idea of blogging in order to promote their business and products
BY Jaspreet Kaur
Feature Writer, BusinessEx
Apr 17,2019

People are massively adhering to the digital trend. All groups of peoplefrom the millennial to older onesindulge in socializing through the internet or any other digital source. The internet and social media have now become food for enlivening oneself. This trend is now visible in the business ecosystem as well.

The business ecosystem, which was earlier driven by offline sales and marketing is now increasingly dependent on online sources. Owing to the increased user engagement on social media platforms, it has become easier for marketers to target audience at one place.

As a result, marketers are focusing more on strengthening their online marketing strategy than the offline one. Amid the online marketing strategy, blogging is an important tool to target customers.

How does Blogging Work?

Among the core business strategies, blogging is considered a less important tool as it is always associated with expressing ones opinion or dealing with unserious topics. However, with progressing time, many people, essentially entrepreneurs, have adopted the idea of blogging in order to promote their business and products.,, and are some of the popular blogging sites where the blogger confers about different business industries they are versed in and, in turn, promote or enhance their business. Besides sharing their viewpoint, these bloggers inform the general public about the business industry as well.

Breaking Myths and Misconceptions about Blogging

In order to understand the significance of blogging, it is efficient to break down myths and misconceptions about blogging as a practice.

  1. Blogging is Easy

People outside the marketing realm, perceive that blogging is a cake walk. Flair in writing, social media know-how, and lots of patience to view increase readers are some of the innate attributes a blogger should have.

In reality, anyone can become a blogger if he/ she has a passion to reach the audience through a writing medium.

  1. Blogging cant be a Voice

Blogging is always undermined as unimportant by the common public. It is believed that attaining success or promotion is partially done by blogging.

However, it is the other way around. Most great businesses, relating to journalism and business marketing, have risen from the small writing platforms. TechCrunch, Buzzfeed, VentureBeat and Impact are some of the popular businesses that have emerged from blogging.

Thus, blogging should be utilized as an effective medium to reach people. Secondly, it can be used as a way to promote ones product.

  1. Blog about Your Product rather than Yourself

It is wrongly perceived notion that blogging is done to express ones life, views or personal choices only. However, there can be another use of blogging as well. By introducing business blogs, an entrepreneur can address common issues that customers face and consequently, promote the business.

These myths should be broken down and business blogs should be initiated.

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