your password has been reset successfully, Please login again.

Upcoming Trends In The Beauty And Wellness Industry

The Indian salon industry needs to adopt new measures to entice customers.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Jan 16,2019

As the year begins, new changes take place in the business ecosystem. Some changes are anticipated while others are abrupt resorts to pace along the industry. Becoming conversant of the changes is imperative or else, the company would fall behind in the competition. For successfully running a beauty and wellness business, the salon owner should know which business verticals he should concentrate to generate more revenue.

By paying heed to the emerging beauty and wellness trends, the salon owner can apprehend the market changes and thus, keep the business afloat. According to Smergers, the Indian salon industry is estimated worth 10,000 crores. Amid 10,000 crore market, the organized segment comprises 2,500 crores only.

Yearly, oodles of the beauty salons emerge in the salon industry. Money and expertise are the main strands that govern the industry. Other than these factors, there are some small components also, which regulate the market.

2019 Trends In Beauty And Wellness Industry

To remain ahead of the competitors, it is imperative to concentrate on every aspect of the business. Earnestly addressing small, as well as large issues helps to tackle the issues and purveys better customer services. Keeping an eye on the market assists the salon owner to recognize gaps in customer services and further, ascertaining effective steps to fill the gap. To grasp the knowledge, the salon owner should be versed with the market trends and correspondingly take business decisions.

  1. Introduce Spirituality-Based Services

The global beauty and wellness industry is adopting new ways to purvey mindfulness and spirituality to the clients. Introduction of spirituality-based services renders relief and peace to the mind as well as the soul. This shift has occurred owing to humans constant tethering to technology; to ward off bad effects of the tech-driven era, inclination towards to meditation and spirituality is imminent.

Many organizations, which are actively working in the beauty and wellness industry, has apprehended the eminence of the spirituality-based services and therefore, yielded products which have the potential to create positive impacts on human lives.

  1. Employment Of Artificial Intelligence

As the salon industry is soaring, the salon owners seek new ways to enhance sales. Presently, the apt answer is reliance on technology. AI is an emerging technology, which has boomed the market. Employing AI and altering the online reputation of the business are premier ways to entice customers.

By embedding AI in the salon business, the business owner can curate social media, maintain chat support and so much more. Further, booking appointments will become a hassle-free task for the customers. The intervention of AI has eased various processes and facilitated the business to offer better services to clientele.

Furthermore, with the help of AI, salon owners can purvey customized services to the customers.

  1. Emphasis On Yielding Relationships

Similar to other industries, the beauty and wellness industry is concentrating on bettering the customer relationship. Despite the intrusion of technology, salon business should focus on fostering relationships rather than solely relying on AI. Thus, the salon owner should try to build friendly relations with the clients so as to construct fortified relationships.

Customers seek to know the person behind the brand and further, eager becoming regular visitors if good bonds are created by the salon owners. In order to foster relations, salon owners should reiterate their story with others and listen to others as well. Effective communication is the best way to bridge the gap with customers.

Salon owners should follow the latest trends to upgrade their business and remain connected to the customer base.

Please add your Comment
SIMILAR Articles
April 18, 2019
Apart from creating quality products, the health care companies should also advertise positive attri ...More
By Jaspreet Kaur
April 18, 2019
It is imperative to keep them updated with know-how and additional knowledge of the sector. ...More
By Jaspreet Kaur
April 17, 2019
With the progressing time, many people, essentially entrepreneurs, have adopted the idea of blogging ...More
By Jaspreet Kaur
April 17, 2019
In auto dealers’ business, a sales appointment is a vital strand as it predicts the future of a part ...More
By Jaspreet Kaur
April 16, 2019
The companies should relentlessly rely on digital marketing strategies and improve the overall marke ...More
By Jaspreet Kaur
April 11, 2019
The business owners should swot (study the market deeply) and form effective strategies with respect ...More
By Jaspreet Kaur
April 10, 2019
The newly formed tech health equipment can resolve deep-rooted problems and, in turn, help startups ...More
By Jaspreet Kaur
April 10, 2019
If a digital healthcare startup plans on doing something big then it should bring experienced empl ...More
By Jaspreet Kaur
April 09, 2019
Since the car modifying trend is on the rise, there are also some car accessories which don’t embell ...More
By Jaspreet Kaur
April 09, 2019
The auto accessories' business is a lucrative business like other automobile businesses and similarl ...More
By Jaspreet Kaur
April 08, 2019
To ease the bumpy ride, the entrepreneur should follow important business guidelines which enable to ...More
By Jaspreet Kaur
April 05, 2019
The recent headwinds have dwindled the Indian aviation industry, in turn, affecting the low-cost ope ...More
By Jaspreet Kaur