Three Key Areas Where The Automotive Industry Should Focus To Partake Success
- BY Jaspreet Kaur
Feature Writer, BusinessEx
- Nov 29,2018
- 10 Mins Read
With the technological intervention escalating the innovation parameters, the industries are rapidly searching for novel ideas to grab customer attention. Rendering efficient and quality services are benign offerings to comply with the standards. Besides these services, the automobile industry in India, as well as abroad, needs to imbibe new practices so as to give a cutting-edge performance. Even, emerging with a disruptive idea has become a convention and consequently, begets a perplexed situation amid automotive companies.
Essentially, innovation is not merely correlated to disruptive technology. It can be associated with novel facilities that automotive companies can provide to escalate the customers’ experience. While rendering these facilities, it is not imperative for automobile manufacturing companies to put in new technology in the manufactured output. To improve the services, the automobile companies can focus on other aspects too such as becoming responsive to customer needs and giving out customized services.
3 Imperative Areas To Attain Success In The Automobile Industry
The Indian automobile industry is expanding at a faster rate and inciting capitalists to explore the automotive market. Even, in accord with Indian Brand Equity Foundation report, “India is expected to become a leader in shared mobility by 2030, providing opportunities for electric and autonomous vehicles. Shifting focus towards electric cars can also provide opportunities in the sector.”
The impressive stature of the automobile industry is exemplary of its growth opportunities. Releasing these opportunities can only be possible if the automotive companies alter its approach with the changing time, and adopt necessary measures.
- An Augmented Way Of Manufacturing
Earlier on, quality, durability and efficiency were determiners to choose the product. These key factors are still considered but some other factors have been to assess the product. Herein, the additional elements can be rendering shop floor automation, increasing end-to-end visibility and optimizing the resources.
Today, the customers’ needs are diverse and owing to which, the automobile companies need to provide personalized, augmented services. So, keeping this in mind, the additional factors should be added to reach greater customer satisfaction.
- Employ The Use Of Analytics And Big Data
Like other industries, the automobile companies also garner data and use analytics to foresee market opportunities, the gap in the market and abrupt inflations. If the garnered data can be effectively employed then it can resolve various problems relating to changing customer preferences and market trends.
Employment of analytics and big data facilitates in monitoring operations and administering customer engagement. Further, it equips the automobile industry with strategies to endure economic challenges.
- Coping With The Changes
While implementing new strategies, the success rate is determined by customers’ behaviour. If the customers seem more engaged by the new technology then their satisfaction is certain. Besides ascertaining new strategies, there is another thing that the industry needs to deal with that is, training the workforce.
Training the employees is imperative so as to alter the company’s approach. Talking about the aged workforce, training the old-aged employees is comparatively difficult as they lack agility and efficiency. Thus, it requires a lot of efforts to direct them; though, personalized training can be offered so as to help them imbibe new technology and variations faster.
The automobile industry should imbibe these changes in order to sustain the market challenges.
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