These Tips will Attract Customers to Your Small Business

Small businesses have to take baby steps in order to develop immensely; they have to focus on their strengths
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Jun 30,2020
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  • 13 Mins Read

During the Corona-led downturn, grabbing customers' attention has become difficult. Businesses are employing various strategies to create market recognition and trying to attract more customers. The companies have faced major losses while retail stores and offices were temporarily shut during lockdown. To recover business, entrepreneurs are striving to yield profit and compensate for losses. 

Over the years, the Indian business ecosystem has immensely progressed. From monopoly, the market is now transformed into oligopoly and consequently, competition has risen. Small businesses, which are emerging presently, are struggling for recognition. Here is a list of ideas that can help small businesses thrive and grow exponentially. 

1. Reinforce Fortes

It takes ounces of effort to outbeat a large company, which is not possible in the initial stage. Small businesses have to take baby steps in order to develop immensely. They have to focus on their strengths and hone their skills in those forte. For instance, a retailing company is renowned for its customised bags and gained popularity due to that. To further grow in the market, it should limit diversifying its business and instead, concentrate on increasing production of customised bags. 

If the company studies the target audience, and divides them into different categories, then it can specifically target every small group individually.

2. Offer Customer Service 

It is important for small companies to offer after sales services to the clientele. It helps strengthen bonds with customers, thereby converting them into loyal customers. In today's digital era, small companies need to step up and embrace digitism. Thus, creating online websites is a preferable option for all. Besides this, companies can set up live chats on the website to converse with customers. 

Through live chats, companies will know what customers actually look for and can offer highly demanded products. Further, customer queries are easily resolved via live chat. Small companies that do not have live chat, they can use a free trial and assess its growth. If progress is visible, then they can purchase a plan and thus, increase sales.  

3. Engage in Forums 

Online users often engage in conversations on forums regarding various contemporary issues. Sometimes, they throw light on the small businesses operating in the area. 

The companies can also be a part of such conversations and assess organic response of customers. They can collect information related to customers' preferences, dislikes, anticipation, and requirements. Thereafter, they can make variations into their business. 

Organisations should not solely utilise forums for business promotions but also understand customer trends. The customers probably confer about their problems with products in general. The companies can note down these loopholes and address them by launching premium quality products at reasonable prices. 

4. Referrals 

Satisfied customers are the best source of marketing for small businesses. In essence, word of mouth appreciation attracts other interested customers and divert them toward the business. 

Companies with specialisation can increase their focus and try to meet customers' requirements. If the companies impress customers then they are likely to get referrals. While, in the inverse situation, customers will stay silent if they are not impressed by products and services of the hey companies. Thus, companies would lose the chance of getting referrals.  

5. Do Blogging 

The companies can utilise content in order to achieve high rank on the search engines. Content writers can be employed and asked to create blogs. The content should be more elaborate and informed than other content on the internet. Thereafter, the companies have to promote the content by employing several tools. Promotions in the form of social media, and PR will uphold the blogs. Backlinks can also be used to relate authority, in turn, outrun other content on the search engine. 

At the end, content needs to be proofread and freed from any bias. If blogs are regularly created along with use of SEO keywords, then the companies can see a surge in organic traffic. Gradually, organic traffic will render new customers to the business. 

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