Tech Startup, Whatfix Acquires AI-enabled Personalised Engine, Airim

- BY Jaspreet Kaur
Feature Writer, BusinessEx
- |
- Oct 31,2019
- |
11 Mins Read
Bengaluru and San Francisco-based firm, Whatfix has lately bought an AI-powered personalized engine, Airim. With this acquisition, Airim’s technology will be combined with Whatfix to enhance the firm’s digital adoption platform and strengthen its artificial intelligence (AI) store to offer personalized content to every user autonomously, thus, transforming Whatfix the industry’s foremost Digital Adoption Solution (DAS) to provide Autonomous Personalization.
By rendering contextual in-app guidance, Whatfix generally aids firms to make faster user application onboarding, learning in the flow of work and self-help that increases user productivity. Combined with Airim’s AI-powered personalized engine, Whatfix users can now expect hyper-personalized in-app guidance at their point of need, according to its press statement.
“DAS’ use of artificial intelligence (AI) — a core component of digital optimization — can help correct the course. Analytics that include AI provided by DAS vendors enable sales operations to understand how sellers engage with the system. The digital adoption solution analyzes clickstreams, how long a step takes and where users get stuck or abandon the process completely. This kind of information gives administrators the ability to make corrective changes to help users complete tasks in processes. It also provides the ability to track improvements in usage,” said Melissa Hilbert, Senior Director Analyst at Whatfix, in a recently published Gartner report.
Whatfix Becoming the First AI-adopted Digital Adoption Solution Platform
Whatfix is essentially a DAS that gives application learning, training and support content by rendering interactive, contextual, real-Time, as well as autonomous user guidance, enhancing supplementary adoption and productivity benefits.
“Whatfix already provides customers with AI-powered contextualization, work-step execution, midway step remembrance, and BOT-based data entry and retrieval. With Airim’s acquisition, Whatfix will be the first Digital Adoption Platform to provide Autonomous Personalization,” said Khadim Batti, Founder and CEO of Whatfix Inc., said in the company’s official statement.
“With Airim’s personalization engine, two users sharing the same enterprise role, in-app location, and overall usage, will autonomously see different personalized guidance based on their specific in-app behavior, engagement pattern, intent, and device type among other factors. This will elevate the user experience and their digital adoption to a level not seen before in enterprise applications,” Batti added.
"The Air team is excited to join the Whatfix family and to provide users of the Whatfix platform
enhanced digital adoption, based on autonomous hyper-personalization for each user,” Sujoy Chaudhary, CEO of Airim in the company’s official statement.
The DAS-enabled firm asserts to have a record of improving employee productivity by 35 per cent, decreasing the time for training and expenses by 60 per cent, decrementing employee case tickets by 50 per cent and enhancing HCM data reliability by 20 per cent. Its services are being used by more than 500 firms encompassing Cisco, Experian, BMC Software Inc., and Cardinal Health Canada, among others. It has its bureaus in Bengaluru, UK, San Jose, Australia, and San Francisco.
The company has secured $12.5 million in Series B funding round and extends its leadership in the realm of digital adoption segment globally.
More from Jaspreet Kaur
5 C’s Entrepreneur must be aware...
Getting a Loan is a difficult task so one must be prepare...
July 11, 20173 Min Read
What incubator provides startup...
Startups need incubators for their overall development...
January 10, 20183 Min Read
When Is Debt Better Than Investment?
An entrepreneur must consider lending as an option...
January 17, 20183 Min Read
8 Food Business Ideas Pick Up Steam...
Seeking business opportunity in the food industry then...
January 18, 20183 Min Read
How to maintain a good business...
A good relation between mentor and entrepreneur builds...
January 20, 20183 Min Read
How online networking helps small...
A one stop solution for all business related problem...
January 22, 20183 Min Read
Why invest in the leisure and entertainment...
Investing in the leisure and entertainment industry...
January 23, 20183 Min Read
Why you should invest in a startup?
Investing in a startup is the fastest way to get a...
January 24, 20183 Min Read
When is the right time to exit...
Starting a business is not a child's play so it is...
January 29, 20183 Min Read
5 things good mentors do differently
An entrepreneur seeks the support of a mentor in the...
February 05, 20183 Min Read
7 reasons why buying a business...
Buying an established business means that you are one...
February 06, 20183 Min Read
Social Media for Brand Promotion
Small businesses are building up their own brand name...
February 09, 20183 Min Read
Recommended for you
- September 30, 2021
- September 07, 2021
- September 10, 2021
Latest News & Articles
- July 11, 2017
- January 10, 2018
- January 17, 2018