Tech Startup, Whatfix Acquires AI-enabled Personalised Engine, Airim
- BY Jaspreet Kaur
Feature Writer, BusinessEx
- Oct 31,2019
- 11 Mins Read
Bengaluru and San Francisco-based firm, Whatfix has lately bought an AI-powered personalized engine, Airim. With this acquisition, Airim’s technology will be combined with Whatfix to enhance the firm’s digital adoption platform and strengthen its artificial intelligence (AI) store to offer personalized content to every user autonomously, thus, transforming Whatfix the industry’s foremost Digital Adoption Solution (DAS) to provide Autonomous Personalization.
By rendering contextual in-app guidance, Whatfix generally aids firms to make faster user application onboarding, learning in the flow of work and self-help that increases user productivity. Combined with Airim’s AI-powered personalized engine, Whatfix users can now expect hyper-personalized in-app guidance at their point of need, according to its press statement.
“DAS’ use of artificial intelligence (AI) — a core component of digital optimization — can help correct the course. Analytics that include AI provided by DAS vendors enable sales operations to understand how sellers engage with the system. The digital adoption solution analyzes clickstreams, how long a step takes and where users get stuck or abandon the process completely. This kind of information gives administrators the ability to make corrective changes to help users complete tasks in processes. It also provides the ability to track improvements in usage,” said Melissa Hilbert, Senior Director Analyst at Whatfix, in a recently published Gartner report.
Whatfix Becoming the First AI-adopted Digital Adoption Solution Platform
Whatfix is essentially a DAS that gives application learning, training and support content by rendering interactive, contextual, real-Time, as well as autonomous user guidance, enhancing supplementary adoption and productivity benefits.
“Whatfix already provides customers with AI-powered contextualization, work-step execution, midway step remembrance, and BOT-based data entry and retrieval. With Airim’s acquisition, Whatfix will be the first Digital Adoption Platform to provide Autonomous Personalization,” said Khadim Batti, Founder and CEO of Whatfix Inc., said in the company’s official statement.
“With Airim’s personalization engine, two users sharing the same enterprise role, in-app location, and overall usage, will autonomously see different personalized guidance based on their specific in-app behavior, engagement pattern, intent, and device type among other factors. This will elevate the user experience and their digital adoption to a level not seen before in enterprise applications,” Batti added.
"The Air team is excited to join the Whatfix family and to provide users of the Whatfix platform
enhanced digital adoption, based on autonomous hyper-personalization for each user,” Sujoy Chaudhary, CEO of Airim in the company’s official statement.
The DAS-enabled firm asserts to have a record of improving employee productivity by 35 per cent, decreasing the time for training and expenses by 60 per cent, decrementing employee case tickets by 50 per cent and enhancing HCM data reliability by 20 per cent. Its services are being used by more than 500 firms encompassing Cisco, Experian, BMC Software Inc., and Cardinal Health Canada, among others. It has its bureaus in Bengaluru, UK, San Jose, Australia, and San Francisco.
The company has secured $12.5 million in Series B funding round and extends its leadership in the realm of digital adoption segment globally.
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