your password has been reset successfully, Please login again.

Social Selling– an Effective Element in Today’s Marketing

By using social selling tools, more leads are generated and the underlying segment of sales, cold calling, gets eliminated.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Jun 04,2019

Today, marketing is not just about promoting and selling a company’s product but includes various other elements within itself. Connecting with prospective customers and converting them into positive leads has always been a core part of the marketing, but with the changing times, another element was added in it, which is called social selling.

What is Social Selling?

Social selling is a process that facilitates an increase in sales by building a wide social network. The established social network helps to find the right prospects, create strong relations with customers, and most importantly attain sales goals.

By using this sales technique, more leads are generated and the underlying segment of sales and cold calling gets eliminated. Furthermore, interactions between the company and customers increase and develop a fortified relationship.

Success Factors Associated with Social Selling

By implementing social selling in the business, a company mainly has two benefits. First, social selling is aligned with marketing and sales strategy. Second, the adoption rate in the sales force gets a positive impact and consequently, increases manifold. 

According to the study conducted by Miller Heiman Group, the adoption rates after using social selling tools is increasing. In 2017, 71.2 per cent of companies stated that the adoption rates had gone down to 50 per cent. In 2018, the adoption rates dropped down to 61.8 per cent, which was significantly good as adoption levels had surged, even if slightly. In 2019, 27.4 per cent companies said that their adoption rates are between 51 per cent and 75 per cent whilst 15.8 per cent of companies reported such a year ago. This set of companies has doubled. The number of companies that reported adoption rates are more than 76 per cent is almost the same in both years.

The adoption rates of the companies, which are employing social selling tools, are increasing owing to various factors. For better understanding, here are the factors affecting social media strategies.

Align Social Media Strategies with Marketing and Sales

It is a significant factor as it gives clarity between two nodes—consistency and sales force.

Implementing Social Selling Tools to Achieve High Adoption Rates

Earlier, companies used to invest money and time on Linkedin and other professional networking sites. Further, companies launched strategies based on technical features and accordingly trained marketers. This practice did not bear impressive results in the past. As a result, companies have adopted newer approaches and changed the way of marketing. Now, companies follow the social channels that customers mostly use and connect with the customer base by interacting regularly and sharing important information. 

These factors help to increase adoption rates and further, increment use of social selling products in the business ecosystem.

Please add your Comment
SIMILAR Articles
June 03, 2020
Many companies that are categorised under MSME, are not fully aware of risk management and its proce ...More
By Jaspreet Kaur
May 29, 2020
Pradip Burman and other members of the Burman family held the stake in Sanat via Ratna Commercial En ...More
By Jaspreet Kaur
May 21, 2020
The fintech startup aims to provide a digital ecosystem in about 1500+ towns and cities with high co ...More
By Jaspreet Kaur
May 08, 2020
Vendekin Technologies has partnered with Middle East-based payment technology, Marshal ...More
By Jaspreet Kaur
May 07, 2020
As per the business deal, J Saseendra, Founder and CEO of Ambit Semiconductors, will join the leade ...More
By Jaspreet Kaur
May 06, 2020
The Indian manufacturers are contemplating a one-month voluntary suspension of rough imports from Ma ...More
By Jaspreet Kaur
May 01, 2020
When small companies are searching for new modes to afloat their business, meanwhile, the giant comp ...More
By Jaspreet Kaur
April 30, 2020
AI-based videobot platform, Expertrons claims to resolve career-related issues by offering guidance ...More
By Jaspreet Kaur
April 24, 2020
WayCool Foods has leveraged its sourcing and supply chain network in more than 50 locations in South ...More
By Jaspreet Kaur
April 21, 2020
When the economy is distressed, there are some companies that paving their way to serve better to cu ...More
By Jaspreet Kaur
April 15, 2020
The funds will be deployed by Wellthy Therapeutics to enhance its product suite, build further real ...More
By Jaspreet Kaur
April 13, 2020
In the current situation, when your business is going cash-strapped and grappling for survival; you ...More
By Jaspreet Kaur