Small Businesses Should Overcome These Challenges in Their Digital Journey

Adopting digitalisation is a ceaseless process that requires expertise and attention
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Mar 10,2021
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  • 12 Mins Read

Business ecosystem is swiftly changing as competition has arisen. Companies are now ascertaining ways to augment their operations. Adopting new strategies and technology are some methods to upgrade the business. Besides this, embracing digitalisation is a novel strategy to step up a business. By doing so, companies are able to perform better and attract customers towards their product or services. 

Deciding or aiming a digital transformation is easier than implementation. Adopting digitalisation is a ceaseless process that requires expertise and attention. In an online global survey conducted by Statista, nearly 97 per cent working professionals stated that the pandemic induced digital transformation in their companies. Digital transformation immensely expedited in the companies so as to keep up with remote working. 

During turmoil, while many companies were digitalising their operations, there were fewer firms that could not beat challenges posed by digital transition. These problems will restrict growth of the business thereby, it is vital to understand these obstacles and try solving them. 

Company's Culture 

Many organisations have an assumption that upgrading tools and adopting new technologies can help modernize their business. Sometimes, it proves right while at other times, this assumption gets completely wrong. When senior management of a firm holds such thoughts in mind, it becomes inclusive to the company's culture. 

Assuming that digital technology can itself make things right is a wrong conception. There are various other things or issues that have to be addressed. Companies should keep their ears open and match with the latest trends. They have to be open in embracing new things and also, imbibe the same in the culture. 

While imbibing new changes in the system, a formal training should be rendered so as to eliminate mistakes from employees. 

Setting up a Budget 

Having a digital transformation can be possible with the right resources. If a company does not have apt resources then it can be difficult in adopting the transformation appropriately. Amid all resources, having a secured fund is extremely important. 

While leading a digital transformation in the company, it is crucial to understand which type of transformation will help modernise the business. Within the wide digital transition realm, different forms are available. Therefore, a company has to understand its niche and accordingly, pick a technique that ensures better results.  

Employing an experienced staff is also important as it will enhance ease the entire process for the company. They address problems in the system and help rectify it with the help of digital tools and other allied transformations. For all this, a defined budget needs to be established and properly maintained. 

Lack of IT Resources 

Small emerging companies face difficulty to match with transformation. They do not have precise IT resources available with them. This causes hindrance as companies are not able to transit despite their determination to do so. To handle this problem, they have to employ IT professionals and in addition, infuse into IT products. 

When a company realises that it has to employ IT assistance, the next question surfaces is whether to outsource IT services or hire IT professionals. Again, budget is the main thing that can easily answer this for companies. 

All these problems have to be considered and resolved while undergoing a digital transition. Besides this, there can be various other problems that hampers a company's digital growth. If you know additional obstacles in the digital transition process, then share with us in the comment section below.

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