Promote Your Business with These Free Marketing Tools

Marketing is not as opulent as it seems; there are various other economical or free tools that can be used for promotional activities
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Jul 15,2020
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  • 7 Mins Read

Once a business is established, it takes a great toil to run it persistently. Any jerk or halt in midway decreases its speed and productivity. To safeguard the business, it is important to make it stronger and create a shield in the form of a customer base. Customers associated with the business help reinforce the company during the adversity. 

In the initial days, promotion is one of the ways to attract people's attention and bring them toward the company. Essentially, marketing is not as opulent as it seems; there are various other economical or free tools that can be used for promotional activities. Those tools are mentioned here as follows: 

Make Visual Adverts Up a Notch  

Visual adverts impress the audience only when they focus on quality rather than quantity. For creating good visuals, a company need not have to pay more. There are several online tools available on the internet that can be deployed. 

There are tools to create impressive texts, pictures and templates. One of the free marketing tools is Canva that can highlight pictures and videos. Crello is another application that creates good quality animations and graphics. An entrepreneur needs to put an extra effort to learn as to how to use these apps. Once he attains the skill, it becomes immensely easy to make eye-catching visual adverts.

Create Customer Loyalty Programs 

If the company is not paying attention to customers who are returning anew, then it is missing out a part of marketing strategy. Associating new customers with the brand is daunting, therefore, the company should focus on keeping old customers knotted to the brand. The organisation has to admire and encourage loyal customers to continue to avail its services. For that, it can offer customer loyalty benefits to the customers. Moreover, these loyal customers do word of marketing for the company and add a bunch of customers in the network.  

To reward a loyal customer base, the company can offer them discounts on orders or allow them to procure a product under a special purchase. While giving those rewards, the company has to ensure that it is benefiting from both these reward programs, in turn, seeing an increase in the sales. Such programs are an imperative way to showcase that the company cares about the consumers who are connected with it for a long time.

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