Embedding technology, in the business, has become a norm for upscaling in the game. In recent times, merging operations with Software-as-a-Service (SaaS) technology is helping the businesses ace. Going with the trend, Simplotel, a SaaS firm that renders a state-of-the-art e-commerce solution to hoteliers, has joined hands with Mint Hotels, a hotel, and resort chain.
The Mumbai-based hotel and resort chain, Mint Hotels has more than 25 hotels and resorts across the country. The deal has been sealed to enable a three-fold surge in their direct website bookings.
"Driving website bookings is a key pillar of our growth strategy and we were on the lookout for a partner that understands hotels and has superior technology to help us realize that vision. After significant evaluation, choosing Simplotel was a no-brainer. What impressed us the most was the technology and hotel e-commerce expertise. We look forward to growing this partnership," Shantanu Chatterjee, Co-Founder at Mint Hotels, said in an interview with the Press Trust of India.
How SaaS Technology Help Increase Hotel Business
The internet is becoming an effective tool for increasing the hotel business. It has become a go-to model for people to book rooms at hotels. According to industry statistics, nearly 40 per cent of all hotel room nights in the country are booked online.
The Mumbai-headquartered hotel and resort chain has seen their figures surge year by year. It has an aggressive growth plan which, in turn, is helping to increase booking via the brand website. As a component of that strategy, the hotel and resort firm was ascertaining for veteran technology partners that can aid in achieving their aims and thus, inked an agreement with Simplotel solution.
"At Simplotel, we understand that hotels have a pressing need to drive direct website bookings. Driving numbers through the brand website and booking engine is a game of thousand paper cuts - we need to do hundreds of things correctly in technology, content and business strategy to get more people on the website and get them to buy directly with you. We are thrilled to be a part of the e-commerce journey of Mint Hotels," Tarun Goyal, Founder, and CEO of Simplotel, said in the company’s official statement.
“At Simplotel, we understand that hotels have a pressing need to drive direct website bookings. Driving numbers through the brand website and booking engine is a game of thousand paper cuts - we need to do hundreds of things correctly in technology, content and business strategy to get more people on the website and get them to buy directly with you. We are thrilled to be a part of the e-commerce journey of Mint Hotels," Tarun Goyal, Founder, and CEO of Simplotel, said in the company’s official statement.
Simplotel, which is a top-notch hotel e-commerce firm, supports websites, as well as booking engines, and has more than 2,000 hotels throughout 17 nations. The company’s last few launches have initiated new OTA-like attributes for hotel portals to surge visibility, increase more leads, and website bookings. The company-powered online portals retain users’ activity and automatically customize the website for them. Further, its technology sends offers to the online visitors, who do not book hotels at the platform, to attract them to revisit the website.
Mint Hotels is a Pan-India recognized hotels and resorts chain, aiming at Business and Retail Travelers across India. It works on asset-light and a full-scale model of long term leases with a revenue share of hotels and resorts, employing sales, operating, and administrative professionals to operate the end-to-end process of hospitality management.
Mint Brand, which was established in 2015, aims to become highly preferred customers’ choice for quality soliciting and cost-focused travelers in India. In four years, the company manages to get recognized as a Pan-India Brand with 25 Hotels and nearly 1000 rooms beyond major Indian cities such as Delhi, Mumbai, Goa, Amritsar, Pune, Bengaluru, Gurugram (Gurgaon), Noida, and Hyderabad, among others. Its team is offering services to more than 300 corporates and several retail travelers through its sales reach encompassing, online distribution via OTAs, offline hotel contracting sales team, and direct booking through the website.
Expanding Hotel Industry in India
According to Research and Markets’ report, the Indian hotel industry is anticipated to reach a value of INR 1,210.87 billion by the cessation of 2023, increasing at a compound annual growth rate (CAGR) of nearly 13 per cent during the 2018-2023 period, owing to the high arrival rate of foreign tourists and business delegates.
The report further states that the Indian hospitality industry, spearheaded by the hotel market, has emerged as one of the primary sectors which are driving the economic growth of the country. In India, hotels are classified based on location (city hotels, airport motels, resorts, etc.), level of service (upscale, mid-market, and economy), and themes (boutique hotels, heritage hotels, etc.).