As Indian food market is becoming highly competitive, corporations are joining hands with other comrades for survival. Recently, the American food giant, McDonald’s India has partnered with the online food ordering and delivery company, Zomato. In this deal, the two companies concertedly cover North and East India.
This partnership will help expand the availability and accessibility of its products through McDelivery in the two regions, Business Line reported citing the company statements in the press release.
“The partnership with Zomato adds new dimension of convenience for its consumers. Zomato’s live order-tracking feature will be streamlined with in-restaurant operations,” the company added.
McDonald’s India operates more than 150 restaurants in North and East through its wholly-owned subsidiary Connaught Plaza Restaurants Ltd.
McDonald’s Move Targeting Customers’ Convenience
At present, the Indian bureaus of McDonald’s are spread across over 150 restaurants in North and Eastern part of the country. These bureaus are fully-owned by the fast food giant’s subsidiary, Connaught Plaza Restaurants Ltd.
“At McDonald’s, we are constantly looking for new and convenient ways to serve our customers, whether they are dining-in, or picking up their food on-the-go via our drive-through restaurants or ordering through McDelivery. We are excited to make McDelivery accessible to customers on Zomato, one of India’s leading online food delivery platforms, making it even more convenient for them to enjoy their favourite McDonald’s menu items,” Rudra Kishore Sen, Senior Director, Operations and Training, McDonald’s India –North and East, said in the company’s statement.
In the previous year, the American fast food giant bought artificial intelligence-powered online platform, Dynamic Yield. The acquisition has been deemed as an all-time biggest transaction.
According to some media reports, the transaction estimated to be nearly $300 million. Israel-headquartered firm, Dynamic Yield that operates in decision logic and personalisation tech, will aid the fast food giant in creating its own technology to bolster growth.
Surging Fast Food Industry in India
India, being a rich nation, embodies different cultures and ethnicities at one time and helps them to flourish. Under one roof, distant cultures harmonise and demonstrate their cultural richness by their food. From Pani Puri to Gujarati Dhoklas to South Indian Staple, Dosa, the Indian platter is larger than one’s envision.
However, these special cuisines have lately lost their place with the arrival of fast food chains in India. In the last few years, the Indian restaurant industry has increasingly changed.