It’s Time to Turnaround Your Company

To keep themselves buoyant, organizations are pivoting towards technology and digital communication niche
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

  • |
  • Jul 13,2020
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  • 11 Mins Read

In this adversity, the government, industrialists, and stakeholders are trying hard to preserve businesses. The Coronavirus-led slump has shattered companies' expectations with the current fiscal. To keep themselves buoyant, organizations are pivoting towards technology and digital communication niche. These two sources are not only economical but also give a better return on investment (ROI) which is something every business requires at present. 

Besides this, there are a ton of more tools that can be implemented to turnaround a business. With a little customization, the below-mentioned tools can be deployed to change the downturn into an opportunity.

1. Deploy Chatbot 

Over the years, technology has progressed remarkably, hence, made helpful innovations. One such innovation is chatbots that subside humans on various channels wherein operations are repetitive and manual. Chatbots can handle various portals at once and streamline communication between customers as well as the company. 

With so many capabilities, there is not any need for human intervention in the process. Thus, the workforce can be eliminated in areas where tasks can be automated. Lastly, organizations are recommended to opt for chatbots which entail no-coding concept. Procuring such a type of chatbot eases its execution in the business.

2. Add Directory Listings 

Directory listing is essentially a web server command that showcases information of a directory when there is not an index file in a particular website directory. For a long time, individuals, groups, and businesses raised skepticism regarding the advantages of directory listings.

Keeping aside the disadvantages, it helps give domain authentication and offer consolidated referencing. As a result, various organizations are today infusing into this tool.  

3. Employ Structured Data 

Google Search strives to comprehend information displayed on a website. To make this process easier, a company provides explicit cues about the website by comprising structured data on the website. This, in turn, provides the required information to Google, then the search engine classifies the content. 

At present, people come up with all sorts of questions and companies that have answers to those questions ultimately rank upward on the search page. Thus, adding the snippet along with information is vital to attract users. 

4. Utilize Content Marketing for Conversion 

Content marketing is one of the effective tools that promise good conversion rates. While implementing this tool in the business, organizations have to be careful and decide metrics for content marketing. Cultural differences and language preferences of every region should be considered while mapping out content strategy. 

Guest blogging and SEO-based content are other factors that need to be pondered while forming a content strategy.  

As time goes by, the pandemic is worsening across the globe. It is impacting the general masses as well as businesses. The business groups have to counteract with a strategy. They can employ the above-cited ideas as these ideas will reduce stress and losses to a large extent. 

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