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Increasing Effect of Communication amongst Employees in Car Dealership

The unifying efforts of different departments will help run the dealership smoothly.
BY Jaspreet Kaur
Feature Writer, BusinessEx
Apr 22,2019

A car dealership is a wholly customer-centric business. Apart from adorning the showroom with the latest car models, there are various underlying elements that enable the smooth functioning of the car dealership. These underlying strands are employees, cascaded in various departments, who cater to services such as accounting, marketing, customer satisfaction etc, to the business.

Different Segments Work Together

For achieving a target, all departments in the car dealership need to work together. The unifying efforts of different departments will help run the dealership smoothly. If suppose the sales department stops working, operations would come to a standstill and also the other departments would not able to work properly. As sales executives would not work, thus revenue would not be generated and departments like accounting and customer service would stagger in their operations too.



The Role of Communication 

Communication is a core for leading an organisation. In the car dealership setup, personnel of different departments need to understand their counterparts and further coordinate with them so as to achieve the business target.

An employee working under a certain department works and thinks in a way which is in accordance with the particular department he/she is moved into. Originally, the environment or surroundings in the department enables him/her to perform in that way. For apprehending others’ perspective, employees of a department need to correspond with other department and that’s how confusion can be avoided

Ways to Strengthen Communication in the Organisation

Whether it is a new car dealership or an old car dealership, employees always need to work together in order to achieve the sales target and, in turn, revenue generation. The departments can work hand in hand if the communication bridge and coordination remains intact. For reinforcing the communication, the entrepreneur should add the following things in the work culture.




  1. Appreciation is Required

Appreciating employees on completing a task effectively is a positive attribute that the car dealer should develop. Praising employees for their efforts increases their respect amongst their colleagues and, secondly, they feel as valued as others in the workforce.

Apart from the entrepreneur, employees should also become soft spoken and appreciate their peers for helping them out in difficult business-related scenarios. By infusing this attitude in the work environment, harmony will be maintained among different departments and understanding will build up.  

  1. Positivity Blossoms Bonds

Optimism is an extended form of positivity, which is important to face difficult situations in the business. For partaking success, hard work is the key and in addition, positivity in the mind helps to strive.

So, while facing challenges, an employee should exhibit positivity and also motivate others to perform better.

  1. Team Building

No task can be achieved singlehandedly; concerted efforts are required to achieve targets and run business operations smoothly. Attaining mastery in every skill is difficult, thus all employees should be work in a team.

The abovementioned ideas should be followed to strengthen communication, which is imperative for running a car dealership business smoothly.  



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