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Importance of social media for business

Social media, a source of entertainment and an idea of time pass is now becoming an important tool of digital marketing
BY Sanjana Surbhi
Feature Writer, BusinessEx
Jun 13,2018

A survey has stated that, 90 percent of the marketers say social media has increased their customers and improved brand presence. And above 66 percent marketers spend over six hours on social media per week have got more followers and friends. Its 2018 and social media is booming like never. Also the presence of social media is not going to end anytime soon. And you must make the best use of it, if you own a business.

There are 3 billion people out there who are using social media and 80 percent of the people follow at least one business on most popular social media sites like, Instagram, Facebook and Twitter. Besides, all these data if you still dont use social media for business purposes then its time to take advantage of it. Not because its trending but a lot of people are using it. It can be a great platform to reach half of the world. Also according to a report published by Ambassador, 71 percent of the consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Now, see how important social media is for your brand. Here are few more reasons about the importance of social media for your business,

Its a budget-friendly platform

As compared to the traditional medias advertising methods, social media is cheaper. You can make your own page by creating an account and signing up all for free, later ask people to like and share. You can also go for paid ads and on social media platforms and you are free to grow at your own speed. Says Bipul Vikrant, co-founder of Flush Designs. By spending just little money and time you can increase your customer base and as well as save money so that you can invest later.

Building brand image

Social media, it goes without saying, how easy it is to use and a beneficial digital marketing platform, where you can increase your business visibility. To create brand awareness, you need to make a profile and then start networking with others. It will help you to increase your brand recognition. For me social media is like a boon. I promoted all my contents with the help of Facebook and Instagram and YouTube. In my difficult times they helped me to reach out to a larger audience. Says Roshan Dhruv, Co-founder of Backbenchers. He also added that, you need to spend few hours every day to see better results. Find your audience, use visuals, chats with them. Everything will impact the overall growth of your business.

It helps to improve SEO rankings

Google has clearly stated that it does take social signals into consideration while ranking a page. By optimizing your social profile and keeping the right content can make a stronger presence on the web page. You need to have a very amazing and relevant content which will help to drive traffic and improve your brand ranks. Says Rahul Rattu, founder of Shoed Up.

Instant replies keep your customer happy

You need to keep your customers happy if you want to expand or grow. Social media plays an important role in developing connections and network as well as it bridges the gap between the audience and the business owners. By using social media, you can instantly get your customers feedback as well as reply instantly. The more you will look after your customers the better will be the feedback. So, compose personal messages if possible and it will have a positive impact on your customers. Says Dhruv.

Always go for quality instead of quantity

If you want to make the best use to social media marketing, then it is important for you to focus on increasing brand loyalty. More number of customers doesnt matter but the loyal one does. It will help you in having better conversation and better engagement with your customers. Having a loyal customer base must be on the top of any business. Says Vikrant. For customers these are kind of service channels and over here they can directly get in touch with the businesses.

Social Media has many other advantages especially for the startups. Regularly updating their pages can increase traffic; improve brand loyalty and much more. So, to maintain and increase your customers you have to use social media. Start as soon as possible and you can easily see the growth.

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