your password has been reset successfully, Please login again.

How to Succesfully Run A Beauty Salon ?

A new beauty salon should strive to give ecstatic experience to the customers so as to create promising relationships
BY Jaspreet Kaur
Feature Writer, BusinessEx
Dec 20,2018

Administering a business in the beauty and wellness industry is quite intimidating. The industry is basically vast and new enterprises keep entering every then and now. Impulsive changes in the industry beget difficulty in having a steady, non-bumpy journey. A beauty salon’s future in the beauty and wellness industry is not only estimated based on the foot fall but also on the customer experience. Technology is a huge influencer in enticing the customers and enhancing the clientele's experience. Moreover, rapport plays a pivotal role in expanding the customer base.

Thus, a new beauty salon should strive to give ecstatic experience to the customers so as to create promising relationships. Price, skill sets and services are not a major differentiator in out beating competitors. However, the prime secret of becoming a preferable option is purveying a good experience. If the customer experience is pleasant, as well as cherishing, then it induces customers to come back again.      

It does not matter whether the salon owner purveys hairstyling services, nail art services or skin care services; the only thing that values is how the business owner treats the customer. In order to be a good beautician or cosmetician, the entrepreneur should love the job what he does. Moreover, providing the styling and beautifying customers should motivate the salon owner. These two attributes are a must to possess if a salon owner wants to earn recognition in the beauty and wellness industry.  

Growth Prospects In The Beauty And Wellness Industry

The Indian beauty and wellness industry is rapidly evolving and expanding. The market is an even niche for small as well as big players to thrive and expand. Despite the investment capital, competence is greatly valued aspect in the industry. Mordor Intelligence states, “The growth potential of beauty salons depends on a variety of factors including demographics, population growth, and latest beauty techniques. The majority of global premium cosmetics sales is concentrated within the developed markets (mostly the US, Japan, and France) but cosmetic markets of the developing countries (Brazil, Russia, India, China) have been growing very fast and accounted for approximately 25% of the market. Small salons contribute heavily to the industry while the 50 largest companies draw just 15% of overall revenue. With a growing market, India is witnessing an increased number of international players. The market which was earlier women-centric has started concentrating on male grooming as well, resulting in a large number of unisex salons, opening opportunities for business expansions in the segment.”

Witnessing the progress in the industry, emerging companies should work on their business models and decide on strategies to face competitors.

Ways To Successfully Run The Beauty Salon

For new beauty salons, apprehending the market is imperative and while understanding the market, the salon owners play catch-up in the business. To facilitate the new salon owners, here are the tips that they need to follow.

  1. Cheerful Attitude

The beauty salon is an endeavour which purely requires face to face interaction and correspondingly, fosters the relationship the way the customers are greeted and purveyed services. To convert a new customer into a loyal client, the beautician should provide particular attention to the new customers and collect their feedback. 

  1. Improve Ambience

An ambience of the beauty salon greatly impacts the customers. So, the beauty salon owner should be vigil while vamping or furnishing the interior walls. The beautician should finalize the look after watching out other A-grade salons in the region and subsequently, try to meet their standards.

In this way, the customers would be impressed at the first glimpse of the salon and feel comfortable taking the services from the salon.

Follow the above-mentioned tips to administer the beauty salon effectively.  



Please add your Comment
SIMILAR Articles
May 21, 2020
The fintech startup aims to provide a digital ecosystem in about 1500+ towns and cities with high co ...More
By Jaspreet Kaur
May 08, 2020
Vendekin Technologies has partnered with Middle East-based payment technology, Marshal ...More
By Jaspreet Kaur
May 07, 2020
As per the business deal, J Saseendra, Founder and CEO of Ambit Semiconductors, will join the leade ...More
By Jaspreet Kaur
May 06, 2020
The Indian manufacturers are contemplating a one-month voluntary suspension of rough imports from Ma ...More
By Jaspreet Kaur
May 01, 2020
When small companies are searching for new modes to afloat their business, meanwhile, the giant comp ...More
By Jaspreet Kaur
April 30, 2020
AI-based videobot platform, Expertrons claims to resolve career-related issues by offering guidance ...More
By Jaspreet Kaur
April 24, 2020
WayCool Foods has leveraged its sourcing and supply chain network in more than 50 locations in South ...More
By Jaspreet Kaur
April 21, 2020
When the economy is distressed, there are some companies that paving their way to serve better to cu ...More
By Jaspreet Kaur
April 15, 2020
The funds will be deployed by Wellthy Therapeutics to enhance its product suite, build further real ...More
By Jaspreet Kaur
April 13, 2020
In the current situation, when your business is going cash-strapped and grappling for survival; you ...More
By Jaspreet Kaur
April 10, 2020
Prominent singer, Sukhbir Singh and others invested money in Mera Cashier ...More
By Jaspreet Kaur
April 07, 2020
A company can deploy new-age marketing skills to increase speed, synchronization and develop connect ...More
By Jaspreet Kaur