How to Succesfully Run A Beauty Salon ?
- BY Jaspreet Kaur
Feature Writer, BusinessEx
- Dec 20,2018
- 12 Mins Read
Administering a business in the beauty and wellness industry is quite intimidating. The industry is basically vast and new enterprises keep entering every then and now. Impulsive changes in the industry beget difficulty in having a steady, non-bumpy journey. A beauty salon’s future in the beauty and wellness industry is not only estimated based on the foot fall but also on the customer experience. Technology is a huge influencer in enticing the customers and enhancing the clientele's experience. Moreover, rapport plays a pivotal role in expanding the customer base.
Thus, a new beauty salon should strive to give ecstatic experience to the customers so as to create promising relationships. Price, skill sets and services are not a major differentiator in out beating competitors. However, the prime secret of becoming a preferable option is purveying a good experience. If the customer experience is pleasant, as well as cherishing, then it induces customers to come back again.
It does not matter whether the salon owner purveys hairstyling services, nail art services or skin care services; the only thing that values is how the business owner treats the customer. In order to be a good beautician or cosmetician, the entrepreneur should love the job what he does. Moreover, providing the styling and beautifying customers should motivate the salon owner. These two attributes are a must to possess if a salon owner wants to earn recognition in the beauty and wellness industry.
Growth Prospects In The Beauty And Wellness Industry
The Indian beauty and wellness industry is rapidly evolving and expanding. The market is an even niche for small as well as big players to thrive and expand. Despite the investment capital, competence is greatly valued aspect in the industry. Mordor Intelligence states, “The growth potential of beauty salons depends on a variety of factors including demographics, population growth, and latest beauty techniques. The majority of global premium cosmetics sales is concentrated within the developed markets (mostly the US, Japan, and France) but cosmetic markets of the developing countries (Brazil, Russia, India, China) have been growing very fast and accounted for approximately 25% of the market. Small salons contribute heavily to the industry while the 50 largest companies draw just 15% of overall revenue. With a growing market, India is witnessing an increased number of international players. The market which was earlier women-centric has started concentrating on male grooming as well, resulting in a large number of unisex salons, opening opportunities for business expansions in the segment.”
Witnessing the progress in the industry, emerging companies should work on their business models and decide on strategies to face competitors.
Ways To Successfully Run The Beauty Salon
For new beauty salons, apprehending the market is imperative and while understanding the market, the salon owners play catch-up in the business. To facilitate the new salon owners, here are the tips that they need to follow.
- Cheerful Attitude
The beauty salon is an endeavour which purely requires face to face interaction and correspondingly, fosters the relationship the way the customers are greeted and purveyed services. To convert a new customer into a loyal client, the beautician should provide particular attention to the new customers and collect their feedback.
- Improve Ambience
An ambience of the beauty salon greatly impacts the customers. So, the beauty salon owner should be vigil while vamping or furnishing the interior walls. The beautician should finalize the look after watching out other A-grade salons in the region and subsequently, try to meet their standards.
In this way, the customers would be impressed at the first glimpse of the salon and feel comfortable taking the services from the salon.
Follow the above-mentioned tips to administer the beauty salon effectively.
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