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How To Initiate A Home Health Care Business?

An abundance of private industries have initiated healthcare enterprises to serve medical patients and in turn, earn revenue by offering personalized medical care services
BY Jaspreet Kaur
Feature Writer, BusinessEx
Dec 12,2018

The Indian healthcare industry is enlarging its sector swiftly. The sector is incorporating novel medical technologies, medical specialists and advanced medical studies in its diameter and thus, trying to reduce the ailing demographic in the country. Even, the government is holding up the healthcare industry by introducing a healthcare scheme namely, Ayushman Bharat. IBEF ( Indian Brand Equity Foundation) reports, Healthcare market in India is expected to reach US$ 372 billion by 2022, driven by rising incomes, greater health awareness, lifestyle diseases, and increasing access to insurance. The hospital industry in India is expected to grow CAGR of 16-17 per cent to reach Rs. 8.6 trillion (the US $ 132.84 billion) by FY22 from Rs.4 trillion (US$ 61.79 billion) in FY17.

Witnessing this expansion, many industrialists are seeking interest in the healthcare industry and consequently planning to enter the domain. Currently, an abundance of private industries have initiated healthcare enterprises to serve medical patients and in turn, earn revenue by offering personalized medical care services. This nascent practice is encroaching in the industry and influencing millennials to perform similar business-cum-humanitarian work.

The Dearth Of Home Healthcare Companies In India

With the increasing Indian demographic, there is an increase in the ageing population, the rise in chronic diseases and the requirement of medical care facilities post-operative. Further, the present generation seeks better home healthcare services and competent medical professionals. The surge in the disposal income seemingly makes possible the intrusion of home healthcare enterprises to fill the vacuum.

Significant Points To Consider While Initiating The Business

In order to initiate a successful home healthcare business, then there are a few things to keep in mind.

  1. Determine The Challenges In The Industry

Regardless of the growth, sustainability in the healthcare industry is difficult. The Medicare and nursing home business primarily demand dedication and expertise, which are correlated to the compassion. In spite of the enticing money factor, compassion to serve to ail, needy patients is core to administer the business. Increased stress level and quality healthcare services are key drivers in the industry. So, an entrepreneur should scrutinize the industry before entering into it.

  1. Formulate Business Outline

A home healthcare business is fairly like any other venture, thus, it requires adequate business planning to successfully run the enterprise. Careful scrutinizing of the market and adopting coherent strategies in the business model is efficient. Getting the business off the ground requires thoughtful decisions to be implemented. Thus, aspiring entrepreneurs should gauge the market, forecast unfavourable market conditions, and plan out strategies.

  1. Raise The Capital

After creating the business model, the next step entails sourcing monetary aid. Presently, there are abundant financial options such as bank loans, angel investors and private lenders. Grabbing the money through the aforementioned sources facilitates in gearing up the business.

Since the business is encroaching slowly, therefore, the entrepreneur needs to a bit more financial aid and competence to initiate the business. Expecting the financial gain in the initial months is vague, so the entrepreneur should effort in growing the customer base. As the customer base becomes wider, it will, in turn, facilitate in augmenting cash flow for the business.

  1. Scrutinize The Market And Devise A Plan

Market research and analysis are significant strands in business-initiating process. While investigating the market, the entrepreneur should look for the services that are not offered by the competitors yet. Targeting the audience and offering the special provision can facilitate the entrepreneur to entice customers in the early phase.

Follow the abovementioned business tips and initiate a successful home health care business.

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