How to Grow Your Direct Selling Business

A highly diverse, competitive direct selling sector is different from other industries. The sector grows through networking, sans retail stores and advertising
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Nov 10,2020
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  • 14 Mins Read

In these changing times, business ecosystems have evolved globally. Now, hundreds and thousands of organisations come up every year with a hope to lead the world. However, a handful of them are able to survive in the long run. 

Every business type requires a set of common and unusual elements for survival. Financial capital, workforce and experience are some of the common aspects while industry knowledge is something that varies from niche to niche. 

A highly diverse, competitive direct selling sector is different from other industries. The sector grows through networking, sans retail stores and advertising. Word of mouth is the most common way of promotion in it. Owing to which, it has its own set of disadvantages as well. 

According to a report by the World Federation of Direct, $2.47 billion sales have been recorded in 2019 by the Indian direct selling industry. The report also stated that the sector has surged to 12.1 per cent in the last year.

As the sector is thriving, more entrepreneurs are stepping into the industry. If you are also planning to start a direct selling company, then here are some effective ways to grow your business and become the top 10 direct selling companies in the world. 

Hire New Employees 

Being an entrepreneur, you cannot handle all roles at once. You need help from others to carry out tasks. For this, you have to employ skilled, efficient people to your team. Increasing your team means reducing the burden from everyone's shoulders. 

You have to assign tasks to employees, in order to reduce chaos and have meaningful progress. You are entitled as owner to take sound decisions; so, you need not indulge in selling products to consumers. Employees or sales personnel are hired for that purpose.

Build Audience 

To become a top 10 direct selling company in the world, you have to invest in business expansion. You have to attract people by sharing your company’s journey. For this purpose, you can use social media and begin converting prospects into customers. You can also start writing blogs and share stories with users. By adding SEO keywords in the content, you can increase its ranking as compared with other content on the Internet. 

Creating visuals and regular content is an easy way to attract online users. In this way, the company's online presence will bolster and a wide audience would be created. 

Examine Products

To understand customers' preference and attitude toward your product, it is important to know the performance of your products in the market. For that, you have to use your product and observe changes that your company promises about. Besides this, you should use other products in similar categories and try to know ingredients that make those products better than your product. 

For enticing consumers, you can verse with them about personal results received after using the product. A picture of before and after will be a great way to make consumers believe in your product. 

Customer Bonds 

Once you start increasing your customer nexus, you need to begin valuing it. You have to enhance customers’ experience and for that, you can give free gifts, vouchers, and other benefits. You can also start a mini-course to increase the knowledge spectrum of users. Consumers, who are highly intellectual, would like to know about the industry you work in. 

Besides this, you can create good articles along with pictures, explaining the manufacturing process, in turn, giving in-depth information about products. 

Resolve Customer Queries 

Customers are an important part of a business. If  you value them then they will value you back and stick to your organisation as opposed to other businesses. Besides offering them effective products, you need to listen to their problems faced while using products. You need to consider them and try to resolve them as soon as possible. Delay in response or not attending customer queries create a bad impact on the potential customers. Such things should be avoided, therefore, to create a large thriving empire. 

These suggestions will help make your company the best direct selling business in the world. If there are more suggestions that readers want to share, then please write it in the comment section. We would be happy to hear from them!

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