your password has been reset successfully, Please login again.

How to Grow Your Direct Selling Business

A highly diverse, competitive direct selling sector is different from other industries. The sector grows through networking, sans retail stores and advertising
BY Jaspreet Kaur
Feature Writer, BusinessEx
Nov 10,2020

In these changing times, business ecosystems have evolved globally. Now, hundreds and thousands of organisations come up every year with a hope to lead the world. However, a handful of them are able to survive in the long run. 

Every business type requires a set of common and unusual elements for survival. Financial capital, workforce and experience are some of the common aspects while industry knowledge is something that varies from niche to niche. 

A highly diverse, competitive direct selling sector is different from other industries. The sector grows through networking, sans retail stores and advertising. Word of mouth is the most common way of promotion in it. Owing to which, it has its own set of disadvantages as well. 

According to a report by the World Federation of Direct, $2.47 billion sales have been recorded in 2019 by the Indian direct selling industry. The report also stated that the sector has surged to 12.1 per cent in the last year.

As the sector is thriving, more entrepreneurs are stepping into the industry. If you are also planning to start a direct selling company, then here are some effective ways to grow your business and become the top 10 direct selling companies in the world. 

Hire New Employees 

Being an entrepreneur, you cannot handle all roles at once. You need help from others to carry out tasks. For this, you have to employ skilled, efficient people to your team. Increasing your team means reducing the burden from everyone's shoulders. 

You have to assign tasks to employees, in order to reduce chaos and have meaningful progress. You are entitled as owner to take sound decisions; so, you need not indulge in selling products to consumers. Employees or sales personnel are hired for that purpose.

Build Audience 

To become a top 10 direct selling company in the world, you have to invest in business expansion. You have to attract people by sharing your company’s journey. For this purpose, you can use social media and begin converting prospects into customers. You can also start writing blogs and share stories with users. By adding SEO keywords in the content, you can increase its ranking as compared with other content on the Internet. 

Creating visuals and regular content is an easy way to attract online users. In this way, the company's online presence will bolster and a wide audience would be created. 

Examine Products

To understand customers' preference and attitude toward your product, it is important to know the performance of your products in the market. For that, you have to use your product and observe changes that your company promises about. Besides this, you should use other products in similar categories and try to know ingredients that make those products better than your product. 

For enticing consumers, you can verse with them about personal results received after using the product. A picture of before and after will be a great way to make consumers believe in your product. 

Customer Bonds 

Once you start increasing your customer nexus, you need to begin valuing it. You have to enhance customers’ experience and for that, you can give free gifts, vouchers, and other benefits. You can also start a mini-course to increase the knowledge spectrum of users. Consumers, who are highly intellectual, would like to know about the industry you work in. 

Besides this, you can create good articles along with pictures, explaining the manufacturing process, in turn, giving in-depth information about products. 

Resolve Customer Queries 

Customers are an important part of a business. If  you value them then they will value you back and stick to your organisation as opposed to other businesses. Besides offering them effective products, you need to listen to their problems faced while using products. You need to consider them and try to resolve them as soon as possible. Delay in response or not attending customer queries create a bad impact on the potential customers. Such things should be avoided, therefore, to create a large thriving empire. 

These suggestions will help make your company the best direct selling business in the world. If there are more suggestions that readers want to share, then please write it in the comment section. We would be happy to hear from them!

Please add your Comment
SIMILAR Articles
November 25, 2020
Experts feel that the COVID-19 has accelerated the e-commerce growth to such extent, which would hav ...More
By Jaspreet Kaur
November 19, 2020
Owing to the pandemic, many entrepreneurs had put their coffee shops for sale; If you are interested ...More
By Jaspreet Kaur
November 18, 2020
Here are some online selling business ideas that can be supplemented with the help of the Internet ...More
By Jaspreet Kaur
November 17, 2020
If there are several companies along with you who are seeking affluent buyers, then do not keep your ...More
By Jaspreet Kaur
November 09, 2020
Startup owners need a proper understanding of the business; despite market knowledge, they require g ...More
By Jaspreet Kaur
November 07, 2020
For an entrepreneur, who follows a storytelling approach, has to share knowledge and attract potenti ...More
By Jaspreet Kaur
November 03, 2020
According to your business potential, you have to select an amount for a startup business loan or el ...More
By Jaspreet Kaur
October 30, 2020
Before entering the market, you need to know a few things about the mobile accessories business ...More
By Jaspreet Kaur
October 29, 2020
According to a report by NASSCOM, online education offerings for Classes 1 to 12 are projected to in ...More
By Jaspreet Kaur
October 27, 2020
The chemical industry is a supporting pillar to other industries and creates an impact on those nich ...More
By Jaspreet Kaur
October 23, 2020
The investor reinforces the startup not just financially but mentally and socially as well ...More
By Jaspreet Kaur
October 22, 2020
Prior to deciding an asking price, it is important to know the actual valuation of the business; bus ...More
By Jaspreet Kaur
Our web site uses cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Make an Informed decision OK x