Today with the ease of doing business and this trend around being an entrepreneur, the current generation is exposed to very fancy and fast pace adrenaline infused start-up culture. It's not cool until youre an entrepreneur now, but the question to ask here is that is it really that different from how businesses used to run earlier or are your pruner that much effective in disrupting an ongoing structure and making it better.
Most of the start-ups today are either an evolved level of an ongoing business or practice in any industry or a convincing solution to a previously ignored or understated practice. With the flood of realisation of so many problems, which are existent and non-existent in nature, entrepreneurship has become the most abused and competitive term in the entire global commercial scenario. As the time is progressing and we are witnessing the slow burst of this Startup bubble many entrepreneurs are going back to jobs and making sure of a secure future. It is something they should have thought in the first place.
For a person aspiring to be an entrepreneur, first thing in mind should be how to make my business self-sustainable without deploying seed capital and achieve more growth through the revenues generated in progress. Business is always done with a mindset of earning revenue with premium while solving a problem with an offering, which no one else can offer. Hence, to prepare for entrepreneurship first thing you should ask is which category you fall in and whether you are able to complete the checklist. A very important question to ask oneself is how far you are willing to get and what you want without losing your patience because thats something you will need a lot.
In the current scenario, entrepreneurs lack a sense of direction and commitment as most of the times they are too much close to the idea of being successful that they forget to work on what is actually needed. A startup created with the objective of securing funds from others and just as in the headlines all the time is never a business, its just a project and projects come with an expiration date and a cost attached. Another very important aspect our entrepreneurs miss out is that just focus on market share growth and not on consistent product/service diversification parallel with market share expansion, if you are doing justice to your consumer they will always ask more of your services or products and opportunities will only rise. This is a very important aspect to know that if your startup is in for a long haul and become a monster or is scheduled to die in ditches once you have catered to the consumer base you can catch hold of.
Entrepreneurs have to realize that what is the right step to take at which point of time, every startup wants to do everything as soon as they are out there in the market but understanding the transition from day 1 to day 100 is the most crucial for being able to have a sustainable business model. What works for others might not work for you and what works for you now might not have worked yesterday or tomorrow. Setting the right pace for business and having set objectives and goals can help any entrepreneurs succeed in the longer run.
Since day one we were firm believers of solving a problem in the current mess of a market and alongside nurturing entrepreneurs in their journey to achieve their objectives. Making sure we have a consistent growth and diversification we started off from a service in Delhi, four years back and now we are able to cater as an extended marketing team for global brands and startups in India, UK and UAE. Now to take this step further we intend to become a single point bridge and escalation Centre for any business to expand its demographic from one single geographic location to the entire global consumer centres applicable to their industry.