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How Is Online Market Boosting Home Furnishing Business?

The internet facilitates in augmenting the online home furnishing business
BY Jaspreet Kaur
Feature Writer, BusinessEx
Nov 28,2018

With the shifting lifestyle, the living standard of the people has changed. Alongside, the way of manifesting affluence has altogether changed. Earlier on, the home which is a determiner of one’s lifestyle used to be simple and soberly decorated. While now, the home is beautifully embellished and reminiscences are cherished in the home space. 

Even, millennials invest money and time in decorating their home as they prioritize a home over other luxury items. In the revamping process, young demographic quests for unique modern home furnishing articles which can enhance the home interior. With the onset of the internet, purchasing home furnishing items has become a zealous activity now as one does not have to step out and search for a home furnishing business. Like apparels, home furnishing items can also be purchased from the internet. E-commerce websites are the biggest boosters to initiate online home furnishing business. Through e-commerce websites, retailers reach a vast and diverse population and offer home furnishing items at a reasonable rate. Furthermore, the online furnishing business supplies all kinds of items from gewgaw to home essentials.

According to Ken Research, “The furniture market in the country has been immensely driven by a substantial growth in the real estate, tourism and hospitality sector over the years. The furniture market has experienced a substantial growth in the last few years. There are several factors which have led to this growth such as a surge in real estate and housing activity, increasing growth in the information technology and services sectors, growing affluence both in the urban and rural areas and a higher proportion of middle-class Indians aspiring for a better lifestyle.”

2 Factors That Are Boosting Online Home Furnishing Business

The home furnishing market is economically rising upward and shored up by other sectors. Owing to which, the emergence of the internet act as an amplifier to escalate the furnishings market. There are chiefly various factors to contribute to this disruptive strategy. To grasp these factors, it is significant to recognize these factors.

  1. Determine The Price

Pricing is an important aspect to determine while initiating an online home furnishing business. In the virtual dimension, managing a business is altogether a different thing, unlike traditional furnishings business. Essentially, people buy furnishing items from e-commerce website which takes 2-3 days in delivery. These items are not directly transported from a retailer’s workshop. Many times, the retailer picks the goods from a vendor’s shop and then, delivers it at customer’s address. Accordingly, the retailer has to determine the price so as to make enough profit for himself as well as the vendor.

  1. Changing Customer’s Preferences

When the retailers offer services to an ignoramus demographic, then it becomes difficult to manage varied customer needs and offer the latest products in regularity. Thus, the retailer should make note of the goods that are foremost in the customers’ choice and also, the products which are piled in the warehouse. Compiling the stock and documenting the product sales facilitates in gauging the unforeseen events. These unforeseen events can be change in customer preferences, inflation in market rates, and competition from opponents. Thus, prepare a strategy so as to effectively mitigate the effects of these unfortunate events.

The above-mentioned factors help to boost the online home furnishing business.

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