How Do Social Media Play A Prominent Tool In Car Sales?

he sales professionals should imbibe “helping approach” in their manner so that the customers can make easily buying decisions regarding the car purchase and lastly, the sales pro can make profitable deals.
  • BY Jaspreet Kaur

    Feature Writer, BusinessEx

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  • Dec 26,2018
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  • 10 Mins Read

Enticing the customers by enumerating the attributes of the automobile is an outdated sales skill now. In the new age, sales personnel need to do much more than the sales pitch, so as to attract customers. Generating leads is comparatively difficult today as the customers are well-versed with the car models, car mileage and other relatable deets. So, information is not the prior need that the customers seek while visiting a car dealership or meeting a sales professional. The primary reason to visit the car dealership or meet a salesperson is to ascertain the best car model in accord with their's need.

So, the car dealers and sales professionals who are still employing the same outdated ways to approach customers need to alter their skill set. The sales professionals should imbibe “helping approach” in their manner so that the customers can easily make buying decisions regarding the car purchase and lastly, the sales pro can make profitable deals. In this way, the sales pro acts more as an advisor to the customers than a salesperson.
Further, sales professionals need to think like customers and the best way of doing that would be putting oneself in customers’ shoes. Majorly, it is the prominent way of comprehending customers’ behaviour.

How to win customers’ trust?

Demonstrating oneself a trustworthy brand is really important for every car dealership in the automotive manufacturing industry. In the internet-driven world, customers are largely opting for internet resources such as reading online reviews, taking online references, seeking recommendations and making a thorough search on the car dealership website.
Creating a positive image on all the aforementioned internet resources is significant to attract customers. Customers invariably research the social media presence of the enterprise to ascertain whether to trust its services or not. Besides this, there are other few tips that the car dealerships should follow to increase the car sales.

1. Positive online reviews
Customer reviews create prejudice in the minds of the car seekers and thus, the reviews should entail positive information about the car dealership. The reviews should primarily tell a pleasant message about the customers’ experience with the car dealer and consequently, incite others to trust the dealership.

To create a good impact, the customers should be served in the best possible way. The car dealers should not digress customers from their choice and further, the car dealer should not enforce them to purchase a certain car model. After rendering services, the car dealers can ask for reviews from the customers. Another important way of garnering positive customer reviews is by recording video testimonial of the customers. The video testimonials can be primarily recorded while delivering the automobile. The video testimonial can be, thus, shared on the company’s website as well as the customers’ social media page.

2. Perform social marketing

Today, social media acts as a boon for people. Masses can utilize social media in whatever way they want, without transcending their limits. Other than general masses, social media is an effective tool for entrepreneurs as well. So, similar to other entrepreneurs, car dealers can employ car dealers to uplift car sales. Nevertheless, the car dealers need to be cautious while using social media platforms for their business entity.

For engaging customers to one’s social media promotions, the car dealers need to strike the apt marketing strategy. Further, the car dealer needs to upload content which gives useful tips to the customers. This can mainly be done by uploading daily blogs, video and other promotional content.

Follow the aforementioned social media tip-offs to increment car sales.


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